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The Legacy of Jerry Jones - The NFL's greatest owner
Posted on 8/4/17 at 8:59 am
Posted on 8/4/17 at 8:59 am
LINK
1. In February 1966, then-23-year-old Jerry Jones was in discussions with Barron Hilton to buy 80 percent of the San Diego Chargers for $5.8 million. But Jones' father, who took Modern Security Life Insurance Company's stock from $2 to $135 a share, discouraged him from doing the deal.
2. Jones made his money in the oil business in Arkansas. He bought oil leases in 1982 for $15 million. After investing $35 million more in drilling and other costs, the company that sold him those leases bought out he and his partner for $175 million in 1986.
3. On Feb. 25, 1989, Jerry Jones led the purchase of the Cowboys. He bought 100 percent of the stadium for $65 million. He took over the Cowboys' Valley Ranch headquarters by assuming its $15 million of debt, included money owed in deferred contracts to players. And he bought 63 percent of the team at a valuation of $60 million.
4. The value of the Cowboys had gone up only $10 million in the five years since Donald Trump was given a chance to buy them for $50 million. Trump passed, and said this to the New York Times in 1984: "I feel sorry for the poor guy who is going to buy the Dallas Cowboys. It's a no-win situation for him, because if he wins, well, so what, they've won through the years. And if he loses, which seems likely because they are having troubles, he'll be known to the world as a loser."
5. The Cowboys were in such trouble financially when Jones came to buy them that the government (FDIC) had already foreclosed on 13 percent of the team, while another 40 percent was set to be foreclosed on. Jones recently told ESPN's Adam Schefter the team was losing $1 million a month.
6. The initial media conference to announce Jones as the new owner started 1 hour, 22 minutes late, after Jones and team president Tex Schramm flew to Austin to fire long time coach Tom Landry. In Jones' first 75 days as owner, he redefined the definition of "cleaning house." Landry was gone, Schramm resigned, and among those fired were team treasurer Don Wilson, the team's last original scout Gil Brandt, director of photography Bob Friedman and assistant ticket manager Ann Lloyd.
7. Many other lower-level people lost their jobs because Jerry said he could do some of their jobs himself. "Someone's got to turn off the lights in the building at night," Jones said in April 1989. "If I do that, am I taking someone's job or saving money." The next month, Jones told a crowd at the Greater Little Rock Chamber of Commerce that one of the reasons why the Cowboys lost the most money in the league is because they had 130 people doing jobs that 30 people were doing with the Cincinnati Bengals.
8. In June 1989, a little more than 100 days after he bought the team, Jones advocated for the Cowboys' cheerleaders to wear spandex and halter tops. Fourteen of the 38 members quit, as did the team's director. "People don't wear their hair the same way in '89 as they did in '69," Jones said at the time. "People don't wear the same boots. People don't have the same feeling about what is appealing or what is exciting to our fans." A Dallas Times Herald poll taken at the time had only 7 percent agreeing with Jones.
9. In August 1989, Jones made it a priority to have beer served in Texas Stadium. Beer was previously reserved only for places classified as a "fine restaurant." It took two years, but Jones eventually won over the local politicians -- the vote was 31-0.
10. In the midst of what became a 1-15 season in 1989, the Cowboys traded Herschel Walker to the Minnesota Vikings. It became the trade that built the Cowboys' dynasty. Dallas landed a total of five players and eight draft picks, including three first-rounders. The Cowboys used the picks it got from the Vikings to draft Emmitt Smith, Darren Woodson and Russell Maryland, among others.
11. Less than four years into Jones' ownership, the Cowboys won Super Bowl XXVII in January, 1993, beating the Bills 52-17. A year later, the Cowboys repeated as champs, beating the Bills again in Super Bowl XXVIII.
12. In 1995, Jerry Jones announced team deals with Nike, Pepsi, American Express and AT&T, which were worth more than $60 million. The NFL, however, said the deals were ambush marketing because they violated revenue sharing. The league was upset in particular with Pepsi and American Express, because it had signed huge deals with competitors Coca-Cola and Visa. After Jones refused to back down, the league sued him. "The success of the league has really been to operate as a partnership," NFL commissioner Paul Tagliabue said at the time. Jones disagreed and countersued. More than a year later, both sides dropped their claims and Jones was allowed to keep his deals.
13. Amid the chaos, Jones increased his worth as a league power broker, as the Cowboys won Super Bowl XXX in 1996, their third title in four seasons.
14. Despite his great business savvy, Jones of course was not always liked. A November 2000 ESPN.com poll of most disliked owners had Jones at No. 1, Yankees owner George Steinbrenner at No. 2, Washington Redskins owner Daniel Snyder at No. 3 and Atlanta Braves, Hawks and Thrashers owner Ted Turner at No. 4.
15. In 2001, Jones opened the Cowboys Golf Club, the first and only NFL-themed golf club. The all-inclusive resort facility is located in Grapevine, Texas. That same year, Jones brought the Cowboys to training camp in Oxnard, California, to expand the team's reach. At the time, Jones said that league studies indicated that the Cowboys would win a popularity poll in every area of California except for San Diego and the Bay Area.
1. In February 1966, then-23-year-old Jerry Jones was in discussions with Barron Hilton to buy 80 percent of the San Diego Chargers for $5.8 million. But Jones' father, who took Modern Security Life Insurance Company's stock from $2 to $135 a share, discouraged him from doing the deal.
2. Jones made his money in the oil business in Arkansas. He bought oil leases in 1982 for $15 million. After investing $35 million more in drilling and other costs, the company that sold him those leases bought out he and his partner for $175 million in 1986.
3. On Feb. 25, 1989, Jerry Jones led the purchase of the Cowboys. He bought 100 percent of the stadium for $65 million. He took over the Cowboys' Valley Ranch headquarters by assuming its $15 million of debt, included money owed in deferred contracts to players. And he bought 63 percent of the team at a valuation of $60 million.
4. The value of the Cowboys had gone up only $10 million in the five years since Donald Trump was given a chance to buy them for $50 million. Trump passed, and said this to the New York Times in 1984: "I feel sorry for the poor guy who is going to buy the Dallas Cowboys. It's a no-win situation for him, because if he wins, well, so what, they've won through the years. And if he loses, which seems likely because they are having troubles, he'll be known to the world as a loser."
5. The Cowboys were in such trouble financially when Jones came to buy them that the government (FDIC) had already foreclosed on 13 percent of the team, while another 40 percent was set to be foreclosed on. Jones recently told ESPN's Adam Schefter the team was losing $1 million a month.
6. The initial media conference to announce Jones as the new owner started 1 hour, 22 minutes late, after Jones and team president Tex Schramm flew to Austin to fire long time coach Tom Landry. In Jones' first 75 days as owner, he redefined the definition of "cleaning house." Landry was gone, Schramm resigned, and among those fired were team treasurer Don Wilson, the team's last original scout Gil Brandt, director of photography Bob Friedman and assistant ticket manager Ann Lloyd.
7. Many other lower-level people lost their jobs because Jerry said he could do some of their jobs himself. "Someone's got to turn off the lights in the building at night," Jones said in April 1989. "If I do that, am I taking someone's job or saving money." The next month, Jones told a crowd at the Greater Little Rock Chamber of Commerce that one of the reasons why the Cowboys lost the most money in the league is because they had 130 people doing jobs that 30 people were doing with the Cincinnati Bengals.
8. In June 1989, a little more than 100 days after he bought the team, Jones advocated for the Cowboys' cheerleaders to wear spandex and halter tops. Fourteen of the 38 members quit, as did the team's director. "People don't wear their hair the same way in '89 as they did in '69," Jones said at the time. "People don't wear the same boots. People don't have the same feeling about what is appealing or what is exciting to our fans." A Dallas Times Herald poll taken at the time had only 7 percent agreeing with Jones.
9. In August 1989, Jones made it a priority to have beer served in Texas Stadium. Beer was previously reserved only for places classified as a "fine restaurant." It took two years, but Jones eventually won over the local politicians -- the vote was 31-0.
10. In the midst of what became a 1-15 season in 1989, the Cowboys traded Herschel Walker to the Minnesota Vikings. It became the trade that built the Cowboys' dynasty. Dallas landed a total of five players and eight draft picks, including three first-rounders. The Cowboys used the picks it got from the Vikings to draft Emmitt Smith, Darren Woodson and Russell Maryland, among others.
11. Less than four years into Jones' ownership, the Cowboys won Super Bowl XXVII in January, 1993, beating the Bills 52-17. A year later, the Cowboys repeated as champs, beating the Bills again in Super Bowl XXVIII.
12. In 1995, Jerry Jones announced team deals with Nike, Pepsi, American Express and AT&T, which were worth more than $60 million. The NFL, however, said the deals were ambush marketing because they violated revenue sharing. The league was upset in particular with Pepsi and American Express, because it had signed huge deals with competitors Coca-Cola and Visa. After Jones refused to back down, the league sued him. "The success of the league has really been to operate as a partnership," NFL commissioner Paul Tagliabue said at the time. Jones disagreed and countersued. More than a year later, both sides dropped their claims and Jones was allowed to keep his deals.
13. Amid the chaos, Jones increased his worth as a league power broker, as the Cowboys won Super Bowl XXX in 1996, their third title in four seasons.
14. Despite his great business savvy, Jones of course was not always liked. A November 2000 ESPN.com poll of most disliked owners had Jones at No. 1, Yankees owner George Steinbrenner at No. 2, Washington Redskins owner Daniel Snyder at No. 3 and Atlanta Braves, Hawks and Thrashers owner Ted Turner at No. 4.
15. In 2001, Jones opened the Cowboys Golf Club, the first and only NFL-themed golf club. The all-inclusive resort facility is located in Grapevine, Texas. That same year, Jones brought the Cowboys to training camp in Oxnard, California, to expand the team's reach. At the time, Jones said that league studies indicated that the Cowboys would win a popularity poll in every area of California except for San Diego and the Bay Area.
This post was edited on 8/4/17 at 9:03 am
Posted on 8/4/17 at 8:59 am to Winston Cup
16. The Cowboys had been known as "America's Team" since the 1970s, but Jones started putting it on merchandise in 2001. He trademarked it in 2013.
17. In 2002, when the NFL did a new deal with Reebok, Jones opted out, feeling that it wasn't fair that revenues were equally split despite the fact that Cowboys contributed a disproportionate share (it reached its height in 1994 when the Cowboys generated 28 percent of all the team's licensing royalties). Going on his own, starting his own distribution system allowed him to better control the Cowboys brand. For the previous five seasons, the Cowboys made up 16 percent of league merchandise. The deal that allowed Jones to go on his own, made him guarantee that 16 percent back to the league and keep anything above it.
8. The bet paid off, as Jones has now been on his own for 15 years. The move was more than a decade in the making. In 1994, Jones told U.S. News & World Report: "My legacy in this league is that I'm going to be the one that unshackles the merchandise sales." No other owner has dared to try it.
19. Jones founded 289c Apparel in 2009 to service the Cowboys business. That company now services the retail operations for USC and the University of Texas.
20. In 2002, the Cowboys expanded their brand within football by launching an arena league team, the Dallas Desperados. They immediately rose to the top of attendance and merchandise sales.
21. In 2008, Jones, the Yankees and Goldman Sachs created a hospitality company called Legends that services teams, including ticket sales. Earlier this year, a third of the business was sold off that values the business at $700 million, according to a report by Bloomberg.
22. In 2009, the new Cowboys Stadium opened, with a standing-room capacity of 105,000, the largest in the NFL. "Jerry World," as it has been called, also debuted the largest screen in sports, which hovers from 20-yard line to 20-yard line.
23. In the season opener against the New York Giants in 2012, Jones' son-in-law, Shy Anderson, was caught on camera cleaning Jerry's glasses. The team trademarked "Jerry Wipes" and sold a glasses cleaning cloth for $2.99. Proceeds went to the Salvation Army.
24. In 2013, AT&T, which first signed a three-year, $5 million deal with the team in 1996, bought naming rights to the Cowboys Stadium for at least $17 million a year.
25. In 2016, the Cowboys opened the first parts of The Star in Frisco, a 91-acre headquarters that houses a field, a 60,000-square-foot fitness center, a Cowboys-themed sports club and a hotel, among other things.
17. In 2002, when the NFL did a new deal with Reebok, Jones opted out, feeling that it wasn't fair that revenues were equally split despite the fact that Cowboys contributed a disproportionate share (it reached its height in 1994 when the Cowboys generated 28 percent of all the team's licensing royalties). Going on his own, starting his own distribution system allowed him to better control the Cowboys brand. For the previous five seasons, the Cowboys made up 16 percent of league merchandise. The deal that allowed Jones to go on his own, made him guarantee that 16 percent back to the league and keep anything above it.
8. The bet paid off, as Jones has now been on his own for 15 years. The move was more than a decade in the making. In 1994, Jones told U.S. News & World Report: "My legacy in this league is that I'm going to be the one that unshackles the merchandise sales." No other owner has dared to try it.
19. Jones founded 289c Apparel in 2009 to service the Cowboys business. That company now services the retail operations for USC and the University of Texas.
20. In 2002, the Cowboys expanded their brand within football by launching an arena league team, the Dallas Desperados. They immediately rose to the top of attendance and merchandise sales.
21. In 2008, Jones, the Yankees and Goldman Sachs created a hospitality company called Legends that services teams, including ticket sales. Earlier this year, a third of the business was sold off that values the business at $700 million, according to a report by Bloomberg.
22. In 2009, the new Cowboys Stadium opened, with a standing-room capacity of 105,000, the largest in the NFL. "Jerry World," as it has been called, also debuted the largest screen in sports, which hovers from 20-yard line to 20-yard line.
23. In the season opener against the New York Giants in 2012, Jones' son-in-law, Shy Anderson, was caught on camera cleaning Jerry's glasses. The team trademarked "Jerry Wipes" and sold a glasses cleaning cloth for $2.99. Proceeds went to the Salvation Army.
24. In 2013, AT&T, which first signed a three-year, $5 million deal with the team in 1996, bought naming rights to the Cowboys Stadium for at least $17 million a year.
25. In 2016, the Cowboys opened the first parts of The Star in Frisco, a 91-acre headquarters that houses a field, a 60,000-square-foot fitness center, a Cowboys-themed sports club and a hotel, among other things.
Posted on 8/4/17 at 9:12 am to Winston Cup
NFL's Greatest Owner.......not quite as great of a GM
Posted on 8/4/17 at 9:14 am to Winston Cup
Mark Cuban's a better NFL owner than him
Posted on 8/4/17 at 9:14 am to Winston Cup
quote:
100 days after he bought the team, Jones advocated for the Cowboys' cheerleaders to wear spandex and halter tops
Posted on 8/4/17 at 9:19 am to Winston Cup
He gets a lot of hate for being shrewd, but the dude is a fricking boss. Like Trump, they didn't get where they are by being dumb. Very good business man, knows how to turn a profit. But, also like Trump, his personality/ego has overshadowed his great business mind.
Posted on 8/4/17 at 9:25 am to BCMCubs
quote:
NFL's Greatest Owner.......not quite as great of a GM
Posted on 8/4/17 at 9:27 am to Winston Cup
Bringing in Jimmy Johnson was his overall best move, and letting him leave was his worst.
Posted on 8/4/17 at 9:40 am to Winston Cup
No one's debating his merits as an owner, much of the public's perception of Jerry is tied to his GM performance since he hired Switzer and that tanked the franchise's football fortunes for the next decade+ next to how his Cowboy relationship with Jimmy Johnson concluded despite them achieving a repeat with a loaded team
Posted on 8/4/17 at 11:42 am to kywildcatfanone
quote:
Bringing in Jimmy Johnson was his overall best move, and letting him leave was his worst.
Strictly from a football coaching standpoint
Posted on 8/4/17 at 12:01 pm to Winston Cup
It appears he has a hell of a time.
Posted on 8/4/17 at 12:08 pm to Winston Cup
and he as a Kick arse new haircut
Posted on 8/4/17 at 12:15 pm to Winston Cup
tGOAT
This post was edited on 8/4/17 at 12:16 pm
Posted on 8/4/17 at 1:04 pm to Winston Cup
The Rooney Family and Mr. Kraft say go frick yourself!
Posted on 8/4/17 at 3:44 pm to SOCAL TIGER
I'm more inclined to call the greatest owner the one who built America's team, not the one who bought it
Posted on 8/4/17 at 7:42 pm to chalmetteowl
A family member does legal work for a lot of monied Dallas folks, the old money people in Dallas. He says that while not hated, Jones is not that well liked in Dallas and that many there, especially the older folks, consider him new money, trailer trash in the same sense as his friend Switzer. He is hated for his GM screwups.
Posted on 8/4/17 at 7:50 pm to Keltic Tiger
there isn't any old money in Dallas. and if there is, it's dwarfed in comparison to the wealth drawn in during the late 60, 70's real estate/oil/tech boom. 99% of people claiming to be "old money" in DFW are either A) compensating for something or B)full of shite
Posted on 8/4/17 at 7:57 pm to WinnPtiger
quote:
there isn't any old money in Dallas. and if there is, it's dwarfed in comparison to the wealth drawn in during the late 60, 70's real estate/oil/tech boom. 99% of people claiming to be "old money" in DFW are either A) compensating for something or B)full of shite
I don't get people who think old money is a reason to brag. New money means you earned it. Old money means you popped out of the right birth canal.
Posted on 8/4/17 at 7:59 pm to Bestbank Tiger
quote:
I don't get people who think old money is a reason to brag. New money means you earned it. Old money means you popped out of the right birth canal.
This. Old money garners no respect from me. New money does.
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