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Shaq turned down Starbucks franchise bc "Black people don't drink coffee"

Posted on 9/16/15 at 4:40 pm
Posted by Fun Bunch
New Orleans
Member since May 2008
115738 posts
Posted on 9/16/15 at 4:40 pm
LINK

quote:

"Howard says, 'Shaq, I want to give you the opportunity to go in with me and open up these Starbucks franchises in African-American communities.' And I'm always a guy that, if I don't believe in it, can't do it. Will never do it. No amount of money can make me endorse something I'm not 100-percent behind. So I looked the great Howard Schultz in the face, and I said, 'Black people don't drink coffee, sir. I don't think it's gonna work.' You should've seen his face."
Posted by Chaplain
8,000,000 posts
Member since Nov 2009
1146 posts
Posted on 9/16/15 at 4:41 pm to
quote:

"Black people don't drink coffee"


Posted by Clutch PTM
Houston, Texas, USA
Member since Sep 2015
577 posts
Posted on 9/16/15 at 4:42 pm to
quote:

No amount of money can make me endorse something I'm not 100-percent behind.
So I guess he thinks Kazaam is a movie that the world really needed.
Posted by Fun Bunch
New Orleans
Member since May 2008
115738 posts
Posted on 9/16/15 at 4:42 pm to
Motherfricker LOVES him some Gold Bond.
Posted by Broseph Barksdale
Member since Sep 2010
10571 posts
Posted on 9/16/15 at 4:43 pm to
I, too, believed in Shaq Fu
Posted by Clutch PTM
Houston, Texas, USA
Member since Sep 2015
577 posts
Posted on 9/16/15 at 4:43 pm to
Motherfricker endorses Buick.

When has anybody ever seen Shaq drive a Buick?
Posted by DelU249
Austria
Member since Dec 2010
77625 posts
Posted on 9/16/15 at 4:44 pm to
shaq has clearly never seen a mcdonald's commercial. Dump a bunch of sugar, whip cream, chocolate, and call it a mclatte or mcspresso or mcanything and it will sell baby!
Posted by Fun Bunch
New Orleans
Member since May 2008
115738 posts
Posted on 9/16/15 at 4:45 pm to
Black people must love Icy Hot.
Posted by johnnydrama
Possibly Trashy
Member since Feb 2010
8710 posts
Posted on 9/16/15 at 4:51 pm to
I think what he meant was that black people weren't going to Starbuck's prices for coffee. Nothing wrong with that.
Posted by CrazyCadillac
Member since Oct 2011
1919 posts
Posted on 9/16/15 at 4:54 pm to
quote:

When has anybody ever seen Shaq drive a Buick?



Black people drive Buicks tho
Posted by Clutch PTM
Houston, Texas, USA
Member since Sep 2015
577 posts
Posted on 9/16/15 at 4:55 pm to
quote:

Black people drive Buicks tho

Not 2014 Buicks.
Posted by wizziko
New Jersey Nets Fan
Member since Jan 2006
35881 posts
Posted on 9/16/15 at 4:56 pm to
quote:

Motherfricker LOVES him some Gold Bond.


that spray is AWESOME
Posted by Ancient Astronaut
Member since May 2015
33075 posts
Posted on 9/16/15 at 4:58 pm to
Posted by Teddy Ruxpin
Member since Oct 2006
39578 posts
Posted on 9/16/15 at 5:01 pm to
There's a big difference between a paid endorsement where Shaq incurs no financial risk and having to put money on the line to open Starbucks.
This post was edited on 9/16/15 at 5:02 pm
Posted by DevilDogTiger
RTWFY!
Member since Nov 2007
6365 posts
Posted on 9/16/15 at 5:07 pm to
quote:

Not 2014 Buicks.

They will in about eight years
Posted by JEAUXBLEAUX
Bayonne, NJ
Member since May 2006
55358 posts
Posted on 9/16/15 at 5:08 pm to
Tho is a word? All this is so funny
Posted by WestCoastAg
Member since Oct 2012
145150 posts
Posted on 9/16/15 at 5:18 pm to
Posted by FourthQuarter
Member since Sep 2014
2228 posts
Posted on 9/16/15 at 5:25 pm to
Black people dont drink coffee

But people drink coffee black

Hmmmm
Posted by wildtigercat93
Member since Jul 2011
112314 posts
Posted on 9/16/15 at 5:30 pm to
I think people missed the point that the business plan was to specifically put Starbucks in black communities

How many business ventures would you be excited about when the target demographic is a (generally) poorer customer base and your product is a premiumly priced non nessesity?
Posted by timbo
Red Stick, La.
Member since Dec 2011
7315 posts
Posted on 9/16/15 at 5:31 pm to
I love Shaq, but at one point, Magic Johnson owned 105 Starbucks locations. Just sayin'

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