Possibly the reason why the Clippers redesign is so horrible

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Purportedly, in late 2014, Gillian Zucker addressed the Clippers in-house design team and stated that she wanted a rebrand. There’s usually zero problem with doing that. Teams do it all the time and come up with new designs over a few years and make it work for themselves. The issue in this case is that Zucker urged the team that she wanted to unveil the new logo and stuff by June 2015. We’re talking doing everything she wanted within the timeframe of roughly seven or eight months. That’s a tall task; and the staff let her know that it wasn’t enough time and that it would take approximately a year to do everything properly. She was not onboard with that idea.

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Because of the design staff effectively informing her that it would take longer than she liked, Zucker then outsourced the logo to the Heat design team. In some ways that is a conflict of interest since, after all, they are part of the same umbrella of corporations – so to speak. In other ways, when someone allegedly offers you $1 million to do the job, you find a way to do the job and do it quickly. And so they did. In fact, they did it in approximately six or so weeks.Why did she pick the Heat? My source divulged to me that she has a peculiar liking to the Heat organization – as well as the Brooklyn Nets. This is where the all-black alternate uniforms that the Clippers might be wearing this season come into play.

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The issue of the logo being outsourced is also why you don’t see any special features on the logo or jerseys like you see with teams such as the Philadelphia 76ers and Milwaukee Bucks when they unveiled their new logo and jersey sets this offseason, as well.

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There’s a reason why you see such bogus phrases as “our curved lines surrounding our word mark and our blue foul lines symbolize the horizon of the ocean alluding to the team’s nautical roots.” It’s all a ploy to save face amidst an avalanche of bad decisions and imprudent thinking. It’s also the reason why you see random pseudo marketing speak in things like “[the] stacked LA takes the shape of a basketball court, signifying ‘LA Basketball’” and “[the] Clippers blue ‘C’ wraps around the LA, literally embracing our great city.” If the logo has to be explained to you in intricate detail, it’s not a good logo.

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