the brilliance of third party marketing is that it eliminates these worries
Title 9 makes paying athletes all but impossible, but allowing players to get paid for endorsing goods gets around this
Exactly. Patrick Hruby writes for the Atlantic, Sports on Earth and some other sites. He is one of the only people who has offered a semi-legitimate way for players to get paid.
The schools cannot pay players because of Title IX. It is just not possible. ALso, the logistical concerns are huge. How would payment amounts be determined? Everyone gets amount X? Players sign 4-year contracts? It's a huge shitstorm, even if Title IX is not included.
His suggestion is just allow players to get endorsements. I don't like the idea, but it is at least a bit more feasible than anything else.
This would eliminate the argument that everyone playing sports should get compensation, as no car dealer or local restaurant would shell out money for a female laxer or male volleyball player. Or for that matter, a back-up offensive tackle.