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kirkland golf ball story unravels/reravels ...

Posted on 3/20/17 at 6:27 pm
Posted by tiderider
Member since Nov 2012
7703 posts
Posted on 3/20/17 at 6:27 pm
per patrick and maginnes on sirius pga channel ...

LINK

tl;dr - titleist sends a letter suggesting infringement and false advertising (your ball isn't better than ours!); costco sues, telling acushnet/titleist to issue a declaratory statement 'it ain't so' ...

Although Costco is initiating litigation, the company's lawsuit was prompted by what court documents deemed a "threatening letter" sent by Acushnet. First reported by Golf-Patents.com, Costco’s suit, filed in the U.S. District Court western District of Washington at Seattle, states its response is to Acushnet's written accusation that Costco infringed on 11 Acushnet patents and engaged in false advertising based on its guarantee that its Kirkland Signature products “meet or exceed the quality standards of leading national brands.”

Although it might take a law degree to go through all the legalese, according to the suit, Acushnet’s patent infringement claims stem from technical areas such as the Shore D hardness of cores; the coefficient of restitution for the first three layers of the ball versus the finished ball and amount of dimple coverage, among other things. Costco’s suit asks for a declaratory judgment confirming that Costco is not infringing any Acushnet patent rights as a result of its sale of the KS ball, as well as reasonable attorney’s fees and other costs involved with the suit.

"We have asked the Court to protect our right to continue to sell our Kirkland Signature golf ball against challenges made by Acushnet under patent and advertising laws,” Costco said in a written statement. "The success of the ball with our members and the favorable comments it has received from reputable reviewers apparently have caused Acushnet to believe that our ball directly competes with the Titleist Pro V1 and Pro V1x balls. … Our golf ball will go back on sale in early April, but supplies are limited."

Costco caused a stir in golf retail circles last year with its Kirkland Signature ball, a four-piece, urethane-cover product similar in construction to many tour-caliber balls. The price, however, was the eye opener as the ball sold for $15 a dozen. Media coverage and a cult-like buzz around the ball ensued but was dampened when Costco could not keep up with demand and ran out of the product. Although there was some talk that the Kirkland Signature ball would not return, Costco officials have told Golf Digest that the ball would be back in stores this spring.
This post was edited on 3/20/17 at 6:37 pm
Posted by BRgetthenet
Member since Oct 2011
117717 posts
Posted on 3/20/17 at 6:37 pm to
Prolly gonna be $30-40/dozen now. Thanks Titleist.
Posted by SDwhodat
Member since Apr 2007
2547 posts
Posted on 3/20/17 at 6:40 pm to
Saw this earlier today. I really hope Costco sees this through. I play mostly everything Titleist, but don't agree with them at all on this one.

They are just pissed that someone has a ball that is just as good as their overpriced ball but costs a whole lot less.
This post was edited on 3/20/17 at 6:41 pm
Posted by TH03
Mogadishu
Member since Dec 2008
171037 posts
Posted on 3/20/17 at 6:44 pm to
This is why I play the reclaimed ones from Walmart. I'm not good enough to where a ball is going to make a difference.
Posted by Golfer
Member since Nov 2005
75052 posts
Posted on 3/20/17 at 6:45 pm to
Wait. Titleist thinks they can run up against Costco?
Posted by tiderider
Member since Nov 2012
7703 posts
Posted on 3/20/17 at 6:46 pm to
i won't change from the prov1, but it's very interesting to a golfer ... the kirkland's are just as long, but there's a definite 'click' around/on the greens that's a bit weird, and they don't spin quite as much ... it would make absolutely no difference to my game, but i'm a golf snob and will play the blue-blood (same reason for wearing oakleys) ... but like maginnes said, he's a lifelong titleist player who never thought about trying costco, but now they're getting free advertising, so he's a bit interested ...
Posted by BRgetthenet
Member since Oct 2011
117717 posts
Posted on 3/20/17 at 6:50 pm to
That's what I was just wondering.


Can they? I mean, they did.
Posted by KillTheGophers
Member since Jan 2016
6218 posts
Posted on 3/20/17 at 6:57 pm to
ChromeSoft

Posted by wish i was tebow
The Golf Board
Member since Feb 2009
46121 posts
Posted on 3/20/17 at 6:59 pm to
quote:

I really hope Costco sees this through. I play mostly everything Titleist, but don't agree with them at all on this one.



Same for me. Pretty much exclusively play Titleist everything. I think they make the best product. But completely disagree with them
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119215 posts
Posted on 3/20/17 at 7:10 pm to
The reason it sold for $15/dozen is because it only cost $5/dozen to make high quality golf balls.

Take not next time you buy titlists.
Posted by tiderider
Member since Nov 2012
7703 posts
Posted on 3/20/17 at 7:10 pm to
quote:

That's what I was just wondering.


Can they? I mean, they did.


can't just make up nitro out of thin air, baw ...

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