Independence Bowl loses another title sponsor

quote:

---

According to Lemonis, the Independence Bowl made $500,000 last year, but as title sponsor, they spent $700,000. His offer for this year was $550,000 but claims the Independence Bowl Committee wanted $800,000 and they couldn't come to an agreement.

---

quote:

---

"When we looked at the economics and the return on investment, we came back to them and said, ‘Everyone thinks we’re leaving, and we’re not telling you we’re leaving. We’re telling you we don’t see the value at this number, we see the value at this number,'” Lemonis said.
"The hotel tax passed; the committee got a big check from that. I didn’t see that money show up anywhere. The experience didn’t change year over year. In Year 1, they only got $700,000 from us. In Year 2, they got $900,000 from us and $500,000 from the city. I didn’t see the experience change at all – nothing."

---