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How Nike lost Steph to Under Armour

Posted on 3/23/16 at 12:37 pm
Posted by AJN
Akers, LA
Member since Dec 2015
169 posts
Posted on 3/23/16 at 12:37 pm
LINK

quote:

The pitch meeting, according to Steph's father Dell, who was present, kicked off with one Nike official accidentally addressing Stephen as "Steph-on," the moniker, of course, of Steve Urkel's alter ego in Family Matters. "I heard some people pronounce his name wrong before," says Dell Curry. "I wasn't surprised. I was surprised that I didn't get a correction."


quote:

It got worse from there. A PowerPoint slide featured Kevin Durant's name, presumably left on by accident, presumably residue from repurposed materials. "I stopped paying attention after that," Dell says. Though Dell resolved to "keep a poker face," throughout the entirety of the pitch, the decision to leave Nike was in the works.


How do you screw up that bad? No one checked the powerpoints?

Posted by Breadstick Gun
Colorado Springs, CO
Member since Apr 2009
10173 posts
Posted on 3/23/16 at 12:40 pm to
quote:

How do you screw up that bad? No one checked the powerpoints?


Those things should have been reviewed at multiple levels. Inexcusable.
Posted by rockchlkjayhku11
Cincinnati, OH
Member since Aug 2006
36454 posts
Posted on 3/23/16 at 12:40 pm to
those mistakes are so bad, they are hard to believe
Posted by AUCE05
Member since Dec 2009
42568 posts
Posted on 3/23/16 at 12:41 pm to
Might as well said all black people look a like.
Posted by BigPerm30
Member since Aug 2011
25939 posts
Posted on 3/23/16 at 12:42 pm to
quote:

A PowerPoint slide featured Kevin Durant's name, presumably left on by accident, presumably residue from repurposed materials.


Some dude just got demoted to the mail room.
Posted by castorinho
13623 posts
Member since Nov 2010
82031 posts
Posted on 3/23/16 at 12:45 pm to
Copying and pasting has bit me in the arse multiple times on projects work plans, and that's usually after a couple of rounds of proofreadings, I'll forget to change like a date or project name in one spot. shite happens
Posted by slackster
Houston
Member since Mar 2009
84886 posts
Posted on 3/23/16 at 12:47 pm to
quote:

How do you screw up that bad?


It is a bit perplexing, but losing Curry wasn't a big deal in 2013. Coming into that meeting Curry had a per of 19.4, 21.2, and 21.3 in the previous 3 seasons and was already 25 years old with 4 seasons under his belt. The fact that he would go on to have a per of 24.1, 28.0, and 31.9 in the next three seasons is unprecedented as far as career arcs are concerned.

Additionally, Nike basically gets who they want when it comes to basketball players. I doubt they though there was a chance in hell they'd lose Curry, even with the lackluster pitch.
Posted by 13SaintTiger
Isle of Capri
Member since Sep 2011
18315 posts
Posted on 3/23/16 at 12:50 pm to
Facebook has been telling me he didn't sign with Nike because of religious reasons. Something about a shoe and bible verse.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
35334 posts
Posted on 3/23/16 at 12:50 pm to
facebook
Posted by elprez00
Hammond, LA
Member since Sep 2011
29389 posts
Posted on 3/23/16 at 12:51 pm to
Posted by bwallcubfan
Louisiana
Member since Sep 2007
38123 posts
Posted on 3/23/16 at 12:56 pm to
quote:

addressing Stephen as "Steph-on,"


I know a guy who says Stephon....drives me nuts. I don't want to be the guy who corrects someone's words, so I try to incorporate his actual name as much as I can so that maybe he'll hear it.
Posted by Bunk Moreland
Member since Dec 2010
53391 posts
Posted on 3/23/16 at 1:00 pm to
Exactly, there was no way to know he would blow up like that. I always wondered how they could throw tens to hundreds of millions at player after player, but I guess this explains it:

quote:

According to Forbes, Nike accounted for 95.5 percent of the basketball sneaker market in 2014.

Posted by Goldrush25
San Diego, CA
Member since Oct 2012
33794 posts
Posted on 3/23/16 at 1:03 pm to
quote:

It is a bit perplexing, but losing Curry wasn't a big deal in 2013


It's like Seth Greenberg offering Curry a walk-on spot at VaTech all over again.

At the very least, you could tell that the Warriors were on an ascent by 2013.
This post was edited on 3/23/16 at 1:05 pm
Posted by AJN
Akers, LA
Member since Dec 2015
169 posts
Posted on 3/23/16 at 1:04 pm to
Steph definitely wasn't as big of a deal back then, but still. If Nike thought he was good enough to pitch him a deal, they could've at least gotten their shite together for the presentation.
Posted by wildtigercat93
Member since Jul 2011
112329 posts
Posted on 3/23/16 at 1:05 pm to
Nike = MCcann Erickson

Under Armor = Sterling Cooper
Posted by WicKed WayZ
Louisiana Forever
Member since Sep 2011
31589 posts
Posted on 3/23/16 at 1:09 pm to
quote:

got worse from there. A PowerPoint slide featured Kevin Durant's name, presumably left on by accident, presumably residue from repurposed materials.



Mispronouncing his name is one thing. But this is god awful. I mean anyone can make mistakes but Jesus man. That shite should cause a demotion at the very least. You make a mistake you pay the consequences.
Posted by MontyFranklyn
T-Town
Member since Jan 2012
23830 posts
Posted on 3/23/16 at 1:10 pm to
quote:

How do you screw up that bad? No one checked the powerpoints?
Damn, Nike. I'm sure that jack wagon got fired
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119179 posts
Posted on 3/23/16 at 1:11 pm to
quote:

How do you screw up that bad? No one checked the powerpoints?


2 things. Know the name of who you are taking to, and make sure your PPT slides are accurate. How hard is that.
Posted by KillerNut9
Pearl Jam
Member since Dec 2007
33506 posts
Posted on 3/23/16 at 1:11 pm to
It can get pretty aggravating with how often Stephen gets pronounced as "Steph-on". Everytime it happens I want to make a smartass response asking if I sound French.

To screw it up that badly with a professional athlete is mind boggling.
Posted by MontyFranklyn
T-Town
Member since Jan 2012
23830 posts
Posted on 3/23/16 at 1:13 pm to
And a huge chunk of that is from retro Jordans
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