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UnderArmour buys Endomondo and MyFitnessPal...
Posted on 2/22/15 at 1:19 pm
Posted on 2/22/15 at 1:19 pm
They've been growing like crazy but I found these purchases interesting. Especially MyFitnessPal. They paid $475 million for 120 million users of the foremost free fitness and calorie counting app out there.
Any ideas about where you think this company wants to take themselves or the apps? I feel like they're a shooting star (don't own the stock though).
Any ideas about where you think this company wants to take themselves or the apps? I feel like they're a shooting star (don't own the stock though).
This post was edited on 2/22/15 at 4:11 pm
6
Posted on 2/22/15 at 4:54 pm to GFunk
19 straight quarters of +20% growth
5 straight quarters of +30% growth
With these two additions, Under Armour now was the world's largest digital health and fitness community
5 straight quarters of +30% growth
With these two additions, Under Armour now was the world's largest digital health and fitness community
Posted on 2/22/15 at 4:59 pm to GFunk
MyFitnessPal was adding users at a pace of 65k users/day before this acquisition.
And Endomondo is the most popular digital fitness app in Europe, iirc
Both of these acquisitions compliment the "Connected FItness" arm of UA, who's staple right now is MapMyFItness, and UA's new social media platform "UA Record"
The company is getting some nice exposure right now with the NFL Combine as well
And Endomondo is the most popular digital fitness app in Europe, iirc
Both of these acquisitions compliment the "Connected FItness" arm of UA, who's staple right now is MapMyFItness, and UA's new social media platform "UA Record"
The company is getting some nice exposure right now with the NFL Combine as well
Posted on 2/22/15 at 7:28 pm to GFunk
I thought they bought myfitnesspal like a year ago?
Posted on 2/23/15 at 10:11 am to GFunk
Got in at $51.95 
Posted on 2/23/15 at 10:22 am to GFunk
$475/120 = $3.95 acquisition cost per user. As long as they can generate profits to cover that and can keep a critical mass of customers, they will be fine.
Posted on 2/23/15 at 10:36 am to TexanWhoDat74
any one still buying in around $75? how far do you think they can go?
Posted on 2/23/15 at 12:25 pm to Lou Pai
quote:
I thought they bought myfitnesspal like a year ago?
November 2013.
Posted on 2/23/15 at 12:57 pm to lsu13lsu
Yall are confusing MapMyFirness (mapmyrun, etc) and MyFitnessPal
Posted on 2/23/15 at 1:19 pm to GFunk
Endomondo is a fantastic app but lately they have been bombarding me with crap pop ups.
Thanks under armor
Thanks under armor
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