re: Why LSU and not Louisiana State?

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why not LA State?

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Because somebody would corrupt it to LA ST... LA-ST... LAST. Bad name.

LSU is the designer label here, and everywhere.

I can definitively answer for you that LSU is the preferred branding name of Louisiana State University.

A unique brand in any business is a very fortunate thing to have, whether it's Coke, Pepto Bismol or Styrofoam. You know what you're getting by the brand label. Now, Pepto Bismol could brand itself as "Bismuth-based Stomach Reliever with Coating Action," all the same as LSU could brand itself as "Louisiana State University and Agricultural and Mechanical College at Baton Rouge."

LSU is a good brand name. It's quick, memorable, sounds good, looks good, and is unique among universities.

LSU uses its brand not just in athletics, but also academics. As a university, they REALLY don't like to use Louisiana State University outside of formal references, and they downright hate just "Louisiana State."

A LOT of thought and planning goes into branding the university. I remember no more than five years ago, the university and its colleges used more than FORTY different logos on campus to identify LSU. You just can't do that when you're trying to build a brand. You need ONE image and ONE name. That's what LSU does now.

Trust me, every time a football player says "Louisiana State" on Monday Night Football, there are marketing people at LSU who bristle over it.

You might not think it's that big a deal... but let me ask you this, what university is known as "THE" university? Now, which one is simply known as "The U?" THAT came out of using Monday Night Football as a primary weapon to advance the brand.

NFL people... please... our name is LSU. Thank you.

vern lunquist always calls us louisiana state

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Because Louisiana State University has way to many s's for Lou Holts to pronounce...

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Mark May would get soaked.

because LSU sounds better than Louisiana State

The LSU brand name carries over into academics as well. I went to grad school at LSU and among my fellow students and profs we always refered to us and to others as LSU and other students and profs at other schools most of the time used the term LSU.

Because when you say "State" it usually mean the other, lesser university.

For example Oklahoma>Oklahoma State
Michigan> Michigan State
Texas> Texas State
Mississippi> Mississippi State
Florida> Florida State

By saying Louisiana State, you imply that we are a lesser college.

Also, ElleShoe just sounds awesome

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Verne Lundquist would be all in favor of calling it Louisiana State...

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He's the one guy that I enjoy hearing say "Touchdown, Louisiana State!".

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He's the one guy that I enjoy hearing say "Touchdown, Louisiana State!"

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Um, I enjoy hearing pretty much ANYBODY say that...as often as possible.

I can't believe I read through this whole post so far and nobody brought up the name ---Gov. Huey Long



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LSU

The songs Kingfish wrote for his love of LSU