NIL and Shaq

As others have said large companies that answer to shareholders are not going to want to put up with these college kids. And also very few college athletes are recognized national brands.

Shaq is all about business.

NIL has virtually zero actual business benefit, for all but a few players. The only reason is to buy players for a school you support.

Why would a national brand give a shite about LSU players?

I think Honey Badger should have his own brand. Then sign Jacoby Mathews to a Honey Badger NIL deal. He could be our regular sponsor for the safety position.

I started a thread a few weeks back about hiring shaq as a consultant because of his ability to market himself.
LINK

Edit: link included for that original thread. Shaq as a consultant is a much better idea.

Shaw gets paid to actually be a spokesmen. Pepsi isn’t interested in slipping kids money to go to LSU, a school sponsored by coke.

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Everyone keeps saying this, but I've seen the opposite. Even the random car dealership that has a fairly obscure player do an appearance or whatever very likely at least gets their money back.

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There is limited benefit for local and regional businesses using NIL. The OP was talking about public companies with national or international reach. NIL is of no use to any of them.

Why do people think NIL is actually for advertising? Very few NIL deals are legit. The vast majority are pay for play by boosters funneled through businesses.

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NIL has virtually zero actual business benefit, for all but a few players.

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truth

This is pay for play. 40% recognize it. 40% recognize it but lie to themselves because they don't want to accept it. 20% actually don't pay attention and are slaves to the terminology that is used (name, image, and likeness).

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Even the random car dealership that has a fairly obscure player do an appearance or whatever very likely at least gets their money back.

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If you think “likely getting your money back” is a winning marketing strategy, then you’re an idiot.

Businesses have to see an opportunity for a ROI with these deals. There are very few collegiate athletes that can garner that amount of popularity.

Furthermore, we are currently seeing a mad rush on regional levels with these NIL deals. However, at some point, these companies will start to be a bit more hesitant to make these deals because of ROI. Right now, the ROI is largely unknown. Coaches and universities are reaching out to these companies and selling them on how great this will be when they pull all these incredible athletes. But eventually, things will start to even out. The ROI will be smaller than expected. The NIL offers will either be smaller or simply fewer of them. Players will start transferring because deals weren’t lived up to. Things will even out a bit. That said, the bigger schools will still have a big advantage. But it won’t be nearly the arms race we are seeing right now.