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Message
Tasty Burger challenges Chipotle’s Tasty Made name, logo
Posted on 8/15/16 at 8:15 pm
Posted on 8/15/16 at 8:15 pm
quote:
Boston-based Tasty Burger currently operates six locations on the East Coast; the company recently expanded into Washington, DC. Its name, of course, bears a striking resemblance to Chipotle’s forthcoming concept, but its logo looks pretty similar, too, right down to the red and white color scheme:
quote:
On Monday morning, Tasty Burger CEO DuBois released a lengthy statement on the matter, saying his company (which opened its first restaurant in 2010) sent Chipotle a cease and desist letter on July 19, just a couple of weeks after Eater first reported on the forthcoming concept. "Unfortunately, Chipotle has nonetheless issued press releases and engaged in a media campaign to promote their new ‘Tasty Made’ burger restaurants since receiving this letter," says DuBois. "Not to mention, they have continued to proliferate business fillings pertaining to this name."
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Posted on 8/15/16 at 8:33 pm to Langland
Chipotle should listen. They may not realize it, but Tasty Burger is doing them a favor.
Posted on 8/16/16 at 7:11 am to Spock's Eyebrow
Yeah you are right Tasty Made is just a stupid name.
Posted on 8/16/16 at 7:34 am to Langland
i can't see how Chipotle thinks is going to be a successful business venture.
Posted on 8/16/16 at 8:41 am to Langland
Your obsession with Chipotle is disturbing
Posted on 8/16/16 at 9:13 am to Langland
Tasty Burger is amazing.
I have no other opinion on this matter, I just wanted to make sure everyone here knows how much I love the Rise n' Shine burger from there.
I have no other opinion on this matter, I just wanted to make sure everyone here knows how much I love the Rise n' Shine burger from there.
Posted on 8/16/16 at 9:14 am to TypoKnig
quote:
i can't see how Chipotle thinks is going to be a successful business venture.
really. When people think "I want a burger fries and a shake" they aren't going to think Chipotle. They should stick to doing what they do and trying to do it the best they can.
I'm always curious why certain companies do this, like recently with Burger King's hot dog campaign. I get that some suit in a board room thought it'd be great to expand their selection, but cmon dude...aint nobody going to burger king for a friggin hot dog.
Posted on 8/16/16 at 3:49 pm to WG_Dawg
quote:
When people think "I want a burger fries and a shake" they aren't going to think Chipotle. They should stick to doing what they do and trying to do it the best they can.
Chipotle's won't be serving burgers. They are starting a new restaurant concept called Tasty Made, which will serve burgers.
Posted on 8/16/16 at 3:50 pm to Langland
thanks, once again, for the Chipotle update
Posted on 8/16/16 at 3:56 pm to Salmon
You're welcome.
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