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Budweiser at it again. This time, they are trashing Watermelon beers
Posted on 7/14/15 at 2:52 pm
Posted on 7/14/15 at 2:52 pm
LINK
Somebody inform Tin Roof.
quote:
First it was a shot at peach pumpkin ale in a Super Bowl commercial, that ran just days after AB-InBev purchased craft brewery Elysian. A brewery that actually brewed a peach pumpkin ale they called out in the multi-millon dollar commercial spot.
Today, the shite-talking marketing team at Anheuser-Busch is targeting watermelon wheat. As you can imagine, 21st Amendment, and their many fans, have taken offense.
While it’s not a Super Bowl spot, it looks like the marketing dollars are paying off. Everyone is talking about it right?
Just check the replies to 21A on Twitter…
Somebody inform Tin Roof.
6
Posted on 7/14/15 at 2:54 pm to BugAC
they will just buy another craft brewery
Posted on 7/14/15 at 2:57 pm to BugAC
I don't think anyone cheers for the buy that brings Budweiser either
but craft breweries also need to stop being so goddamn sensitive about these marketing campaigns
but craft breweries also need to stop being so goddamn sensitive about these marketing campaigns
Posted on 7/14/15 at 2:59 pm to BugAC
...from the creators of Bud Light Lime...
Posted on 7/14/15 at 3:00 pm to Salmon
quote:
but craft breweries also need to stop being so goddamn sensitive about these marketing campaigns
Meh, i understand it. You have bud, who's been battling you every second of the day to keep their market share. Then they decide to go the other tactic and buy up craft breweries, and simultaneously they are going to trash those same breweries they are so desperate to buy?
Posted on 7/14/15 at 3:01 pm to BugAC
quote:
Somebody inform Tin Roof.
Owners are probably hoping they get bought out like Elysian did.
Posted on 7/14/15 at 3:01 pm to BugAC
quote:
Then they decide to go the other tactic and buy up craft breweries, and simultaneously they are going to trash those same breweries they are so desperate to buy?
maybe if craft breweries stopped taking their money they would stop
Posted on 7/14/15 at 3:01 pm to Salmon
quote:
but craft breweries also need to stop being so goddamn sensitive about these marketing campaigns
Right on. Just laugh at em' and keep making better stuff.
Posted on 7/14/15 at 3:08 pm to Salmon
quote:
but craft breweries also need to stop being so goddamn sensitive about these marketing campaigns
I agree but I really hope a few of the bigger breweries (firestone, stone, SN, ect) get together and buy a super bowl ad.
Nothing more American then some old fashion free market capitalism.
Posted on 7/14/15 at 3:08 pm to Salmon
quote:
maybe if craft breweries stopped taking their money they would stop
i'm not blaming them for selling either. Nor am I blaming bud for buying up the breweries. It's just hypocritical on Bud's part.
Posted on 7/14/15 at 3:14 pm to BugAC
quote:or smart... make a commercial mocking craft beers, have a craft beer place you own create the beer, craft beer junkies flock to buy it to mock budweiser, budweiser makes profits
It's just hypocritical on Bud's part.
Posted on 7/14/15 at 3:19 pm to BugAC
quote:
It's just hypocritical on Bud's part.
Not to the people that still equate 'Merica with Bud...Even though the only connection is a flag on the cans
Posted on 7/14/15 at 3:26 pm to tduecen
quote:
or smart... make a commercial mocking craft beers, have a craft beer place you own create the beer, craft beer junkies flock to buy it to mock budweiser, budweiser makes profits
It also validates what many people know already that craft beer is a threat to them
The odd thing is in the past it was Natty/pbr/busch was cheap drinkers. Bud was for people willing shell out the extra buck, now they are all lumped together in what crap pool.
Posted on 7/14/15 at 3:39 pm to BugAC
quote:
hypocritical
Posted on 7/14/15 at 3:50 pm to BugAC
quote:
Meh, i understand it. You have bud, who's been battling you every second of the day to keep their market share. Then they decide to go the other tactic and buy up craft breweries, and simultaneously they are going to trash those same breweries they are so desperate to buy?
Responses to the marketing campaign
1. Beer drinkers who think craft beer "mavens" are fruity, pretentious, nerds, like the campaign and buy more Budweiser because of it.
2. Craft beer guys think large production beer is for society's losers, rednecks, and "poors". The advertising makes them more ardent in their want for craft beer (which Budweiser unknowingly owns)
Result - InBev profits either way
Posted on 7/14/15 at 5:11 pm to BugAC
I made a watermelon wheat last year that was lethal. Came out about 11% and couldn't taste it.
Posted on 7/14/15 at 5:37 pm to Salmon
quote:
but craft breweries also need to stop being so goddamn sensitive about these marketing campaigns
I mean....do you realize how dumb they look?
Calling out people for making sissy shite when they are the same company churning out peach-a-rita or whatever the hell they are on now
Posted on 7/14/15 at 9:01 pm to BugAC
I'll drink a Watermelon Wheat anyway over Bud Lite.
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