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Why Is Carhartt Shifting Marketing Towards Hipsters and Slim Shady Types?
Posted on 8/28/19 at 11:26 am
Posted on 8/28/19 at 11:26 am
This trend has been developing over the past several years. Carhartt has become the brand of hipsters and white wanna-be-thugs.
Why does dressing like you do manual labor appeal to these groups?
Are you thinking about switching from Carhartt as they embrace this developing customer base?
Why does dressing like you do manual labor appeal to these groups?
Are you thinking about switching from Carhartt as they embrace this developing customer base?
31
Posted on 8/28/19 at 11:27 am to Dragoon
quote:
This trend has been developing over the past several years. Carhartt has become the brand of hipsters and white wanna-be-thugs.
I've never seen this..
Posted on 8/28/19 at 11:28 am to Dragoon
quote:
Slim Shady Types
Posted on 8/28/19 at 11:28 am to Dragoon
It's sad too because 99% of those people refuse to do any type of hard labor ever
ETA: The hipsters that it... the white thugs are the baws down at Dow right now working for another 2" lift to their rig
ETA: The hipsters that it... the white thugs are the baws down at Dow right now working for another 2" lift to their rig
This post was edited on 8/28/19 at 1:00 pm
Posted on 8/28/19 at 11:28 am to Dragoon
quote:
Are you thinking about switching from Carhartt
Filson is where it’s at.
Posted on 8/28/19 at 11:30 am to Dragoon
Virtually all brands get ruined over time. I often forget Fila is still a legit tennis wear company.
Posted on 8/28/19 at 11:31 am to Dragoon
Because it's a market that would allow them to sell their stuff for higher than practical/utility prices they command now.
Also, white thuggish townie types do a ton of manual labor and have probably been Carhartt customers for years.
Also, white thuggish townie types do a ton of manual labor and have probably been Carhartt customers for years.
Posted on 8/28/19 at 11:33 am to Dragoon
I’m guessing they’ve identified an opportunity to gain market share.
Posted on 8/28/19 at 11:34 am to Dragoon
My guess is that the boardroom and c-suite got an influx of estrogen in the recent past.
Posted on 8/28/19 at 11:34 am to Dragoon
Baws will wear the same FRC for 30 years.
Posted on 8/28/19 at 11:36 am to Dragoon
To expand their market and make more money?
I dont think their dollar signs in revenue have asterisks next to them showing that some of the revenue is “undesirable.”
I dont think their dollar signs in revenue have asterisks next to them showing that some of the revenue is “undesirable.”
Posted on 8/28/19 at 11:39 am to Dragoon
quote:
Are you thinking about switching from Carhartt as they embrace this developing customer base?
Jesus Christ
Posted on 8/28/19 at 11:39 am to Dragoon
For the same reason North Face shifted from an outdoor brand to a fratstar/soccer mom brand. You go after the biggest market segment you can.
Posted on 8/28/19 at 11:40 am to Dragoon
quote:
Marketing Towards Hipsters and Slim Shady Types?
Same price; less fabric?
Posted on 8/28/19 at 11:47 am to Dragoon
quote:
Carhartt has become the brand of hipsters and white wanna-be-thugs.
Never seen this. It's standard outdoor gear here.
Posted on 8/28/19 at 12:15 pm to Dragoon
cause they're buying Carhartt shite?
cause they want to look like real men?
cause they want to look like real men?
Posted on 8/28/19 at 12:16 pm to Dragoon
Carhartt has been popular in street wear and hip hop for decades. Nothing new at all.
Posted on 8/28/19 at 12:16 pm to Dragoon
Because the carhartt people like money. Good for them.
Go to Korea, all the younger people there are wearing it.
Go to Korea, all the younger people there are wearing it.
Posted on 8/28/19 at 12:26 pm to Dragoon
quote:
Why Is Carhartt Shifting Marketing
It's been a skater and surf brand in Europe for nearly two decades now.
Posted on 8/28/19 at 12:28 pm to Dragoon
Cause you farm baws aren't a big enough market anymore
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