re: NFL Owners Considering Rule to Make Players Stand for Anthem

I get what you're saying but nobody is "forcing" them to play NFL football. There are very few human beings who aren't forced to do something they don't love with respect to their jobs.

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and I'm fairly certain this isn't born out of their disdain of seeing the flag disrespected and more to do with public perception.

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Agreed. But like any other company they're going to look out for their bottom line.