re: Let me know when this is scheduled so I can not tune in to the NFL this month

I don't see anything wrong with this. It seems to me they are advocating that the players/NFL employees get involved in the community and actually do something good as opposed to just kneeling during the anthem. Isn't that what you folks that get super rustled by the kneelers always say, that they're hypocrites because they draw attention to themselves while doing nothing to fix their own communities?