re: Gnarly Barley Enters College Beer Wars

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That's exactly why they're shitty, they taste like those beers.

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I don't know about Bengal or the new SELU beer, but in the case of Bayou Teche, it was a partnership whereby the UL-Lafayette Business/Marketing department gets some of the proceeds.

So yeah, they're going to do a beer that maximizes gross net profit. These breweries are going to stil brew styles that beer mavens enjoy, but these university "flagship" beers are going to be simple in order to appeal to the masses.

Also, these types of beers are the ones that convert BMC drinkings. My dad started buying Canebrake to support local business. He enjoys the hell out of that and Ragin Cajun. So now, he's a local craft beer buyer. However, he doesn't like all the hoppy stuff, so if that would have been his introduction to local craft, he'd likely still be buying the BMC stuff.

Maximize profit for the college "flagship" beers and have something that could help convert your every day Joe to supporting local craft beer, even if Bayou Bengal or Ragin Cajun is all they ever buy. I'm struggling to see a downside here.