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RTIC?

Posted on 6/11/17 at 12:53 pm
Posted by Cwar11
Shreveport
Member since Jan 2010
2291 posts
Posted on 6/11/17 at 12:53 pm
Did RTIC run into problems with the sumner 17 new product line? I've been shopping the website for months & most items are sold out or "coming soon"? WTF
Posted by Collegedropout
Where Northern Mexico meets Dixie
Member since May 2017
5202 posts
Posted on 6/11/17 at 1:07 pm to
I thought they had to change their designs after YETI sued them
Posted by Hermit Crab
Under the Sea
Member since Nov 2008
7189 posts
Posted on 6/11/17 at 2:26 pm to
they probably just haven't had time to get inventory built up for the new line.
Posted by ecb
Member since Jul 2010
9360 posts
Posted on 6/11/17 at 4:54 pm to
Better than Yeti and cheaper
Posted by Texas Gentleman
Texas
Member since Sep 2015
2653 posts
Posted on 6/12/17 at 9:38 am to
As has been stated, when the lawsuit wrapped up and RTIC had to discontinue their coolers and do a redesign, they dumped the old ones at really low prices. They have been changing their design and will be releasing the new coolers soon. FYI, they didn't change much, I think they have two drain plugs and a slightly different lid and that's it. And the price will still be half of yeti so continue to buy with confidence.

As to who "won" the lawsuit between them and yeti.....sure RTIC had to discontinue selling for a few months and pay yeti money. But think about this, they now have a large user base and have marketed the hell out of the coolers being the same but cheaper than yeti. When they start selling the new products, I bet demand picks up right where it left off. So who was the real winner here.....I'd say RTIC. I see lots of other companies trying to break into the premium cooler market: Kuer, frio, and some others I can't think of now. Most don't have near the amount of people that even know about them or marketing level that RTIC has.

This post was edited on 6/12/17 at 9:53 am
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