re: TAF now giving 1 point per $1,000 of "academic gifts"

LINK

quote:

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LSU's athletic department announced Monday that it'll transfer $10 million to the university -- about $3 million more than its required payment.

LSU’s main campus receives a guaranteed $7.2 million from its athletics program each year, according to the athletics funds transfer policy approved by the Board of Supervisors in 2012. In a news release, the athletic department said a surplus this year allowed for an additional $2.85 million to be given to the university.

Facing budgets cuts, LSU President F. King Alexander said in mid-March that the school's administration was exploring ways to increase that annual $7.2 million transfer.

“There is no athletic event without the university,” Alexander said at the time.

In the past five fiscal years, the department said it has transferred an average of $8.7 million each year ($43.5 million overall).

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So it's the "athletic program" that sends the money to the academic side. What do you think helps the athletic program generate a surplus to be able to send the money to the academic side?