re: About GTX 1080 Price Gouging

It doesn't help either that this launch coincided with The Computex show in Taiwan and E3 in LA. I read somewhere that there are around 500 PC's running demos at E3 that all were running 1080's and the majority of the systems shown off at Computex had 1080's in them. nVidia could have purposely held back stock due to those 2 shows and to artificially inflate the price.

I think it is going to be a long time before any AIB partners sell cards for close to nVidia's stated MSRP. This is due to the fact that normal consumers that don't research things will think the FE is better because it is more expensive. The board partners don't want people doing this so they are going to price at or above the FE MSRP. nVidia never should have said the acronym MSRP in regards to the AIB cards in the first place. They should have said minimum advertised price.