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And the rich get richer

Posted on 1/14/16 at 6:45 pm
Posted by BuckeyeFan87
Columbus
Member since Dec 2007
25240 posts
Posted on 1/14/16 at 6:45 pm
LINK



quote:


Nike Inc. has agreed to a $252 million deal with Ohio State University to extend its existing sponsorship by 15 years, escalating an arms race among sportswear makers and top sports schools.

In the past year, Nike has also signed a 15-year, $250 million renewal with the University of Texas at Austin and reached an 11-year, $169 million deal with the University of Michigan, Ohio State’s rival. Nike takes over the contract with the Wolverines after the school’s current deal with Adidas AG expires this year.
Posted by Ed Osteen
Member since Oct 2007
57528 posts
Posted on 1/14/16 at 6:46 pm to
Congrats on the moral victory
Posted by hg
Member since Jun 2009
123699 posts
Posted on 1/14/16 at 6:51 pm to
K
Posted by wish i was tebow
The Golf Board
Member since Feb 2009
46122 posts
Posted on 1/14/16 at 6:51 pm to
Can't argue what Nike is doing but I really think under armor has marketing way smarter than Nike. Under armor goes after few schools but they have gone after the players that the very young generation loves.

Spieth and curry perfect examples. They are absolutely loved by the really young kids so they are all decked out in UA gear not Nike. They have gone all in on these kids choosing UA over Nike when they become older and it's incredible smart IMO.


Sorry if this is clusters. Just kinda free balled it on my phone


Obviously people are always gonna by their team stuff. But it's just interesting to look at their different views
This post was edited on 1/14/16 at 6:52 pm
Posted by Patrick_Bateman
Member since Jan 2012
17823 posts
Posted on 1/14/16 at 6:51 pm to
I mean, Nike is the best, so. . .
Posted by RummelTiger
Texas
Member since Aug 2004
89952 posts
Posted on 1/14/16 at 6:57 pm to
Who gives a shite?
Posted by boosiebadazz
Member since Feb 2008
80399 posts
Posted on 1/14/16 at 6:57 pm to
Meanwhile the student-athletes are really enjoying their free t-shirt and baseball cap.
Posted by hoopsgalore
Chicago, IL
Member since Nov 2013
8648 posts
Posted on 1/14/16 at 7:04 pm to
quote:

And the rich get richer


Hang the banner!
Posted by Chadaristic
Member since Jan 2011
40838 posts
Posted on 1/14/16 at 7:22 pm to
Nike 4 lyfe
Posted by Jwho77
cyperspace
Member since Sep 2003
76703 posts
Posted on 1/14/16 at 7:34 pm to
The deal is a winner for Ohio State.

Your title choice is a big fricking loser.
Posted by SPEEDY
2005 Tiger Smack Poster of the Year
Member since Dec 2003
83404 posts
Posted on 1/14/16 at 7:36 pm to
quote:

And the rich get richer



How so? This isnt about Alabama football
Posted by rocket31
Member since Jan 2008
41819 posts
Posted on 1/14/16 at 8:03 pm to
for as much success as ohio state has, it is quite amusing how insecure their fans appear to be on this board in their attempts to "prove" how great they are.
Posted by mattz1122
Member since Oct 2007
52879 posts
Posted on 1/14/16 at 8:26 pm to
I thought this thread was going to be about the hiring of Coach Stud.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119507 posts
Posted on 1/14/16 at 9:19 pm to
The amount of money athletic departments are making off of clothing and equipment endorsements is ridiculous.
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