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WB has begun a marketing campaign for BvS...Up first Lex Luthor

Posted on 10/5/15 at 9:48 pm
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
51718 posts
Posted on 10/5/15 at 9:48 pm
quote:

Alexander Joseph Luthor Jr. is a 31-year-old wunderkind who transformed an aging petrochemical and heavy machinery dinosaur into a tech darling of the Fortune 500 in what some call a superhuman feat.

This jeans-wearing genius is equally at ease rappelling the climbing wall in his employee “inspiration station” and coding in “the crucible”: the cutting-edge R & D lab where the baby-faced billionaire verbally extemporizes computer code like Miles Davis improvising a trumpet solo.

As we patiently wait our turn at the complimentary LexCorp vegan food truck (this day’s fare: pesto-olive pizza with raw almond crust), the son of Alexander Luthor Sr. – Lex Luthor – explains the evolution of LexCorp.

“Dad named the company after himself ten years before I made my unexpected entrance into his life. But investors seemed to respond to the idea of an adoring father building a legacy for his precious son. He used that to his advantage. It was a good shtick and, whatever else he was, he was a good businessman,” the younger Luthor explains.


Referring to Alexander Luthor Sr. as a “good businessman” is not unlike calling Napoleon Bonaparte a “competent conqueror.” The East German émigré, who passed away unexpectedly in 2000, arrived on our shores with nothing, but managed to carve out an empire of oil and machinery. By all accounts, he accomplished this feat through sheer grit and ferocity. His enemies, of which there are many, would also probably add “viciousness.”

“Well, Dad was a complicated guy,” his down-to-Earth son notes as we pass a tasteful display of his world-famous collection of meteorite crystals. “He came from a country where the government, in the guise of protector, had absolute control over the citizens. That drove him. I get it. Heck, I’d hate to see that sort of thing happen over here.”

But the achievements of LexCorp’s founder pale in comparison to the astonishing accomplishments of the younger Luthor, who was the youngest ever to be named Fortune’s Businessperson of the Year and included on the magazine’s list of the World’s 50 Greatest Leaders.

Taking the reins of the family business after the untimely death of his indomitable father, the prodigal son boldly changed the direction of the firm from oil and heavy machinery to tech. LexCorp has quickly become the second largest emerging technology corporation in the world next to Wayne Enterprises.

Partly, the success of this young company comes from Luthor’s willingness to go where Wayne fears to tread. Wayne Enterprises has shied away from military contracts in the last decade.

“It’s a necessity,” Luthor insists. “We live in the most dangerous point of time in all of human history. Statistically speaking, it’s a near certainty that another world-changing crisis is hurtling toward us like a speeding bullet. We have to be ready to defend ourselves. No civilization was ever conquered by having a strong military.”


As for the accusations of a few fringe outliers who accuse him of being a “war monger,” Luthor just laughs them off. “I don’t know very many ‘war mongers’ who have a foosball table in the conference room.”

In the face of Luthor’s self-effacing, easy charm, it’s tempting to see him as “just one of the guys” and not for what he truly is: a giver. Only when pressed does he admit that LexCorp is in the top three charitable corporations in America, just after Kord Industries and Wayne Enterprises. “It’s not a competition,” laughs Luthor. “Besides, I can’t hold a candle to those guys in the debauched billionaire playboy department!”

But he downplays the corporate generosity side of LexCorp. “Handouts don’t change the world. The true gift of LexCorp is our products. We are on the cusp of unveiling a technology that will change the world forever.”

When pressed, the youthful mogul will only hint. “It’s about safety. This is a product that will protect you, and everyone, from threats you don’t even know about yet. I don’t want to scare anybody… much. But there are a lot of threats out there, and they’re here today.”

It’s just lucky for us that, whatever the dangers lurking for us today, we have on our side LexLuthor, a man of tomorrow.





LINK
Posted by Breesus
House of the Rising Sun
Member since Jan 2010
66982 posts
Posted on 10/5/15 at 10:13 pm to
Everything I read and see about Luther makes me feel less excited about this movie.

My only hope is that something Superman does messed up something Lex was doing in a big way and he snaps and becomes a true suoervillain. I hope he becomes a sociopathic mad genius hell bent on making the world in his image by any means necessary an inherently at odds with the boyscout Superman. Although Snyder's Superman is anything but a boyscout.

A young, millennial, skinny, non-threatening, punk, vegan Facebook ceo Lex Luther? frick that.
This post was edited on 10/5/15 at 10:43 pm
Posted by SG_Geaux
Beautiful St George
Member since Aug 2004
78072 posts
Posted on 10/5/15 at 10:48 pm to
quote:

 young, millennial, skinny, non-threatening, punk, vegan Facebook ceo Lex Luther? frick that.


PREACH
Posted by OMLandshark
Member since Apr 2009
109145 posts
Posted on 10/5/15 at 10:50 pm to
quote:

As we patiently wait our turn at the complimentary LexCorp vegan food truck (this day’s fare: pesto-olive pizza with raw almond crust), the son of Alexander Luthor Sr. – Lex Luthor – explains the evolution of LexCorp.



Luthor a vegan..... What are they talking about? Luthor should have a Gaston diet, where he eats 4 dozen eggs every morning.

quote:

As for the accusations of a few fringe outliers who accuse him of being a “war monger,” Luthor just laughs them off. “I don’t know very many ‘war mongers’ who have a foosball table in the conference room.”


Oh, please gag me. Such a stupid quote, especially considering how frivolous most war mongering dictators are. Gaddafi? Castro? Saddam? Kim Jong Il? There is no group of people more likely to have a foosball table in their conference rooms than brutal dictators.

They are raping one of my favorite characters. A vegan Lex Luthor. What's next? A pacifist Batman? This is just fricking ridiculous. I would like to apologize to Kate Bosworth for the most ridiculous interpretation of a character in the Superman franchise. I think Eisenberg/Snyder's Luthor is about to pole vault over that. They turned Luthor into a vegan pussy who plays foosball.

I hate to keep pasting this scene, but this is what Luthor should be like. Do you think a vegan who plays foosball for recreation could do this: LINK
This post was edited on 10/5/15 at 10:54 pm
Posted by Breesus
House of the Rising Sun
Member since Jan 2010
66982 posts
Posted on 10/5/15 at 10:57 pm to
quote:

As for the accusations of a few fringe outliers who accuse him of being a “war monger,” Luthor just laughs them off.


Luther should've smiled coyly and said something like, they said the same of Alexander and Ceasar. Those who change the world are rarely appreciated in their time. Then he takes a bite out of a medium rare steak and sips a 100 year old scotch out of a crystal glass.
Posted by OMLandshark
Member since Apr 2009
109145 posts
Posted on 10/5/15 at 11:07 pm to
quote:

Luther should've smiled coyly and said something like, they said the same of Alexander and Ceasar. Those who change the world are rarely appreciated in their time. Then he takes a bite out of a medium rare steak and sips a 100 year old scotch out of a crystal glass.



Exactly. The old Luthor would be flattered to be called such, not say he has a god damn foosball table that costs $700, which isn't even a drop in the bucket for him.
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
51718 posts
Posted on 10/5/15 at 11:18 pm to
I agree that he looks and sounds pretty odd. I'm still gonna wait to see the film before I crucify WB for this. Remember, people were also going nuts when it was revealed that Ledger's joker wouldn't be perma-white.
Posted by Fun Bunch
New Orleans
Member since May 2008
116326 posts
Posted on 10/5/15 at 11:23 pm to
I could not disagree with you guys more.

This could not be more perfect.
Posted by OMLandshark
Member since Apr 2009
109145 posts
Posted on 10/5/15 at 11:41 pm to
quote:

I agree that he looks and sounds pretty odd. I'm still gonna wait to see the film before I crucify WB for this. Remember, people were also going nuts when it was revealed that Ledger's joker wouldn't be perma-white.



But the more we heard and saw from Ledger's Joker, the more optimistic we became. TDK was releasing in July, but by the December before, all doubts were destroyed. If they're going to restore our faith in him, they need to release something like the heist scene for us to believe in him. Instead everything I'm hearing only makes it sound worse and worse.

You all need to stop acting as if Ledger was that hated outside of the initial casting, and not the apparent implementation of him. As soon as people knew where Nolan was taking the character, people shut up pretty quickly knowing this could be amazing. Unlike Nolan, Snyder and Goyer have earned no benefit of the doubt. They glazed over things in the first one that should not have been just brushed aside. They simply made it the opposite of Superman Returns. They succeeded in that regard, but made it just terrible and simplistic pursuing the opposite of Superman Returns.

All it seems to me as if they're making Mark Zuckerberg the villain, not Lex Luthor. They made Luthor into a fricking vegan. Wow, terrifying. A vegan in front of his veganmobile. I can not think of anything the standard Lex Luthor is likely to do less. The standard Luthor would beat this kid's face in. The definitive Joker, Mark Hamill, I could see doing anything Ledger's Joker does in the film, as well as Nicholson's and Romaro's Joker. They embody a spirit of the character. Aside from being a corrupt businessman who has some military ventures, I can't think of anything he has in common with the core Luthor.
Posted by abellsujr
New England
Member since Apr 2014
35362 posts
Posted on 10/5/15 at 11:46 pm to
Count me in as interested.

If they wanted to create someone who appears as though they couldn't possibly be trying to take over the world, they accomplished that.

They've definitely accomplished that with some of the posters on this board.

No doubt they will use that to further develop the character in the movie.

Just my opinion...
Posted by OMLandshark
Member since Apr 2009
109145 posts
Posted on 10/5/15 at 11:53 pm to
quote:

If they wanted to create someone who appears as though they couldn't possibly be trying to take over the world, they accomplished that.



Yeah, we have yet to see a Lex Luthor brought to the big screen like that.... Oh wait, that's the only Lex Luthor we've had brought to the big screen. Not the formidable one who thinks he can physically stand up to Superman himself. It's more of the same: business dweeb tries to stop Superman. I'll give Snyder that he's finally gotten away from real estate (Thank Christ), but he still seems to be the same wimp we've seen for 4 movies, if not wimpier.
This post was edited on 10/5/15 at 11:59 pm
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
51718 posts
Posted on 10/6/15 at 12:00 am to
quote:

You all need to stop acting as if Ledger was that hated outside of the initial casting, and not the apparent implementation of him. As soon as people knew where Nolan was taking the character, people shut up pretty quickly knowing this could be amazing


I disagree, I remember vividly fanboys crying about every little thing we saw and heard about Ledger. It wasn't until the bank heist and the first trailer were released in December 07 that people started to come around.

quote:

Snyder and Goyer have earned no benefit of the doubt.


Good thing Goyer's been replaced by Chris Terrio. I can tell the character of Lex means a lot to you, but have some faith man. Maybe, just maybe, Snyder won't let you down this time.



Posted by RollTide1987
Augusta, GA
Member since Nov 2009
65147 posts
Posted on 10/6/15 at 12:11 am to
quote:

You all need to stop acting as if Ledger was that hated outside of the initial casting, and not the apparent implementation of him. As soon as people knew where Nolan was taking the character, people shut up pretty quickly knowing this could be amazing.


I followed the pre-production and production of The Dark Knight heavily in 2006-07. The statement above couldn't be further from the truth. In fact, it wasn't until the release of the first theatrical trailer in December 2007 that people stopped questioning Ledger's casting.
Posted by OMLandshark
Member since Apr 2009
109145 posts
Posted on 10/6/15 at 12:13 am to
quote:

I disagree, I remember vividly fanboys crying about every little thing we saw and heard about Ledger. It wasn't until the bank heist and the first trailer were released in December 07 that people started to come around.



Which was 8 months before the film was released, and before an actual trailer. We've seen a trailer with Luthor in it, and he is simply comical.

quote:

Good thing Goyer's been replaced by Chris Terrio.


Well, he's going to make a mark regardless, since he's still listed for writing the Justice League movies. Goyer is among the writers/producers I have the least amount of faith in. He got lucky as shite to piggyback off of Nolan for the Dark Knight. Highly doubt many of those ideas were his. Just hope that enough of them here were purged out.

quote:

I can tell the character of Lex means a lot to you, but have some faith man. Maybe, just maybe, Snyder won't let you down this time.


Everything I have heard has made it just worse. He is probably in my top 5 favorite characters in comics. He's clearly the most interesting person in the Superman mythos and sees himself as humanity's champion. I just see this guy as Mark Zuckerberg and he's being advertised as such. Luthor is not Zuckerberg and would destroy this clown from what I've been hearing. If this was Nolan, I might shut my trap a bit more, but for someone who shite the bed so gloriously the first time, and for the sheer stupidity of their overall plan to catch up with the Avengers, please excuse me if my expectations are below sea level for this movie.

Granted, I have been convinced that an older Batman is a good idea for these movies, but that's my only reassurance so far.
Posted by OMLandshark
Member since Apr 2009
109145 posts
Posted on 10/6/15 at 12:16 am to
quote:

I followed the pre-production and production of The Dark Knight heavily in 2006-07. The statement above couldn't be further from the truth. In fact, it wasn't until the release of the first theatrical trailer in December 2007 that people stopped questioning Ledger's casting.



But still, that's a good 8 months out from release. And even with this, I think some of the hate died off once we saw the teaser. It went from hate to intrigue, and then to excitement. We've seen a good 30 seconds of Eisenberg's performance and had articles like these to support what he's about. These are not good signs and not just ridiculous fanboy reactions over a casting.
Posted by RollTide1987
Augusta, GA
Member since Nov 2009
65147 posts
Posted on 10/6/15 at 12:18 am to
quote:

We've seen a trailer with Luthor in it, and he is simply comical.


Of the things I am worried about them pulling off in this film, Lex Luthor is nearer the bottom of my list.

Heath Ledger literally HAD to work as the Joker or the movie itself would have failed. Yeah, Luthor is the antagonist in this film but the success or failure of Batman v. Superman (at least in my opinion) relies on the performances of Henry Cavill, Ben Affleck, and Gal Gadot.
This post was edited on 10/6/15 at 12:19 am
Posted by RollTide1987
Augusta, GA
Member since Nov 2009
65147 posts
Posted on 10/6/15 at 12:22 am to
quote:

And even with this, I think some of the hate died off once we saw the teaser.


You mean the one where the bat symbol explodes? There was endless debate over whether or not that was actually the voice of Joker or Two-Face on message boards such as IMDB and Batman-on-Film. Many of the doubters, even with the laugh at the end of the line, could believe Ledger was capable of changing his voice like that. The hatred of his casting was literally blinding with a lot of people.
This post was edited on 10/6/15 at 12:24 am
Posted by OMLandshark
Member since Apr 2009
109145 posts
Posted on 10/6/15 at 12:25 am to
Luthor is #2 on my concern for this movie. My #1 is bringing in Superman, Batman, Wonder Woman, Cyborg, Aquaman, and the Flash (rumored) all at the same time. That is a clusterfrick of epic proportions that seems to show that the film makers don't know what the frick they are doing. They are just trying to catch up to Marvel, and they don't give a frick about the plot or characters. I just doubt this highly that this was the plan when they were filming MoS.
This post was edited on 10/6/15 at 12:29 am
Posted by RollTide1987
Augusta, GA
Member since Nov 2009
65147 posts
Posted on 10/6/15 at 12:29 am to
quote:

My #1 is the clusterfrick of bringing in Superman, Batman, Wonder Woman, Cyborg, Aquaman, and the Flash is rumored as well. That is a clusterfrick of epic proportions that seems to show that the film makers don't know what the frick they are doing.


I think this has already been addressed in the promotional material WB has put out. The same four actors they continue to trot out at these press junkets are Cavill, Affleck, Gadot, and Eisenberg. That tells me the main characters the story will focus on are Superman, Batman, Wonder Woman, and Lex Luthor.

From everything I have seen and heard, the other characters you mention are barely in it. Their screen time amounts to cameos.
Posted by OMLandshark
Member since Apr 2009
109145 posts
Posted on 10/6/15 at 12:36 am to
You're missing the point. Marvel gave us time to bond and know these characters before we put them all in a movie together. There should at least be a Wonder Woman, Cyborg, Aquaman, and Flash film before the Justice League, and maybe add a Green Lantern film onto that. But they're making it into a clusterfrick to where I will have no idea who any of these characters are when it starts.
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