re: Coconut water is awesome

You will also see coconut water beginning to be branded as a sports drink alternative. There is a big market and coconut water is a terrific natural competitior to Gatorade. New brands will emerge using coconut water as the base and then enhancing it even more to make a superior sports drink.

Body Armor is a perfect example of a brand integrating coconut water. It has great financial backing and a professional athletes they sponsor.