Started By
Message

re: Cable Pricing Wars

Posted on 3/17/15 at 3:19 pm to
Posted by CubsFanBudMan
Member since Jul 2008
5105 posts
Posted on 3/17/15 at 3:19 pm to
The only way for them to cut prices is to allow a truly a-la-cart option. Once they do that, the number of channels will significantly drop.

Will the average consumer keep 150 channels for $30 and say, well it's only 20 cents for this channel, lets keep it. Or will they say, I only watch 10 channels, here's my $2.

Personally, the sports channels dictate my satellite package. If I could get all of the sports channels and a handful of others, I would spend a lot less per month.
Posted by Korkstand
Member since Nov 2003
28712 posts
Posted on 3/17/15 at 4:46 pm to
quote:

Personally, the sports channels dictate my satellite package. If I could get all of the sports channels and a handful of others, I would spend a lot less per month.
You would probably end up spending more. Think about this:

ESPN charges cable companies about $6 per month per subscriber. The next highest channel is TNT at about $1.50 per month, and the rest fade off quickly after that. ESPN2 is in the top 10 most expensive, the NFL Network is like #4, and Fox Sports 1 is in the top 10. So the bulk of your expanded cable fee goes to the sports channels already. If they move to a truly a la carte option, the first thing a lot of people are going to do is drop all the sports channels (there are a lot more non-sports fans than you realize) to save money, forcing ESPN to increase their already sky-high fees to maintain their revenue since their subscriber base will fall off hard.

The bundling of channels shifts costs around so that all of the non-sports fans currently subsidize your sports channels. That's why any package that includes all the sports channels also includes TNT, TBS, USA, FX, A&E, etc... Who's going to pay $30 for a handful of sports channels when you can pay $35 for 100+ channels? So we have 10 million people paying $350million a month split between all the channels (and about $300million of that is for the sports channels and $50million for the rest in total). Let's go a la carte and say 5 million people decide to drop all their sports channels. Those sports channels still need their $300million, except now it's only split 5 million ways. The sports fans' bills shoot up from $35 to $65. That's a bit high, so they in turn decide to drop all those channels they don't watch, and their bills drop from $65 down to $60. So now all those entertainment channels have lost half their subscribers, and they need to double their rates. Now that $50million gets split only 5 million ways, too, so those people are paying $10/month. The average bill is still $35, except the sports fans who used to beg for a la carte pricing because they don't watch all those 100 bullshite channels are now paying nearly double for only a handful of channels.
first pageprev pagePage 1 of 1Next pagelast page
refresh

Back to top
logoFollow TigerDroppings for LSU Football News
Follow us on Twitter, Facebook and Instagram to get the latest updates on LSU Football and Recruiting.

FacebookTwitterInstagram