re: Sling TV Releases Sports Package - $5 Per Month

Anyone saying that ESPN by itself would cost $100/month needs to do some research on price elasticity of demand. Consumers already hate spending $80-120 on cable so the threshold for total out of pocket can only go down with the evolution of a new system. There is a single primary variable at play - number of channels (or more specifically individual content within the channel).


The 27 million figure is bogus because it only counts the number of active TVs during a game that is commonly held in social gatherings. The actual number of eyeballs on the game was significantly higher. Nielsen tv ratings are significantly flawed even if they are the best we have.

Additionally, channel viewership is not MECE. There are people who love one sport and will not watch another which is also dappening the quoted figure.

The small channels die and the big channels have to put out high quality content to stay relevant. Consumer wins.