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re: Bud Light's "Up For Anything" Campaign
Posted on 11/30/14 at 4:27 pm to lsutigersFTW
Posted on 11/30/14 at 4:27 pm to lsutigersFTW
quote:I read that Budweiser paid the town $5M for the rights and the mayor didn't even consult the townsfolk.
"The citizens just want to go about their business as usual. No one signed up for a weekend long beer party."
2
Posted on 11/30/14 at 4:56 pm to yankeeundercover
Worse than that, the mayor agreed to only $500,000 to let Budweiser take over the city, and that's after Bud doubled their initial offer. They could've gotten way more!
$500,000
$500,000
Posted on 11/30/14 at 6:36 pm to yankeeundercover
quote:
Bud Light's "Up For Anything" Campaign quote: "The citizens just want to go about their business as usual. No one signed up for a weekend long beer party." I read that Budweiser paid the town $5M for the rights and the mayor didn't even consult the townsfolk.
Actually they only paid the town $500,000, which they had to bargain with Budweiser to get that high. Personally I think they ripped off the town with that small of a payout.
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