re: Is Nintendo Run By Idiots?

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The smartphone is a sunk cost.

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That depends on the customer. A key demographic for Nintendo are younger gamers and mom & dad would much rather their little angel open a new 3DS on Christmas morning than mom's old iPhone 4 with a gamepad attached to it.

I agree that it's a shrinking market but Nintendo does't need to whore themselves out to the Apple or Android app store quite yet, especially when they are still content re-re-re-releasing old games on their own platform.