re: World Series ratings are off to a bad start.

Part of the problem from the Royals side of this is that other than Royals fans and pretty intense baseball fans in general, the Royals do not have one single marquee player. The casual fan or fringe fan couldn't tell you one player on the Royals team. And truthfully, other than Posey and MAYBE Panda and Bumgarner (MAYBE), the Giants aren't much different. And even those 3 guys aren't exactly huge baseball names.

The Royals are a cool story like the Pirates were last year, but nobody outside of MO is going to tune in for every one of their postseason games. And the Giants aren't a national team like the Red Sox, Yankees, Cardinals, Dodgers, etc..They are closer to that than the Royals but still, they are mainly a NoCal team.