re: Ghost in the Machine

quote:

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IMHO, smell is nice but maybe only 10% of the beer drinking experience as long as its not a bad smell.

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I disagree. The aroma makes up a huge part of the experience for me. There are beers that I will just continue to smell for a while before even having a sip, because they smell so incredible. And if you believe some of the studies that relate smell and taste, that makes aroma that much more important.

There are beers that I enjoy a lot more because they have such a great aroma that, if it wasn't there, I wouldn't find nearly as appealing.

Take Deep Ellum Dream Crusher for example. It's a good beer, but lacks that killer IPA aroma. And thus, people this year said it wasn't nearly as good as the first batch.

On the other hand, a beer like Stone Go To IPA may not have a huge flavor profile and is a bit thin, but the nose carries it a lot further than it would if it lacked it.

Just my 2 cents.