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Started By
Message
Apple's product strategy in a nutshell
Posted on 5/30/14 at 11:18 am
Posted on 5/30/14 at 11:18 am
1. Wait for other companies to release products and see what sells and what fails. (and wait...and wait...for years if necessary)
2. Take the best ideas and create something brand new using your brand as muscle since it is synomyous with ease-of-use.
3. Dumb down for masses, trickle out features to extend lifecycle, put exorbitant price tag on it.
4. PROFIT
MP3 Player. By 2001 there were 100+ MP3 player devices on the market when the iPod was introduced.
Apple
Mobile Phone - Nokia had dominated regular phone market, Blackberry the 'smartphone' market.
Over 10 years to watch the industry evolve!
But guess what happened? Google snuck up behind Apple and used their very same business tactics to 'one-up' iOS with the same freedom to build something ALL NEW and used Apple's very game against them..stealing lots of Apple's iPhone ideas along the way.
Yet Google gets the hate for beating apple at its own game?
The strength of android shows simply what happens when a better company comes along.
I remember all the eye rolling initially when Google announced plans to enter the smartphone market.
People were like LOL @ google..apple's already won the market.
..course Yahoo thought the same thing back in the late 1990s...
2. Take the best ideas and create something brand new using your brand as muscle since it is synomyous with ease-of-use.
3. Dumb down for masses, trickle out features to extend lifecycle, put exorbitant price tag on it.
4. PROFIT
MP3 Player. By 2001 there were 100+ MP3 player devices on the market when the iPod was introduced.
quote:
The first portable MP3 player was launched in 1997 by Saehan Information Systems,[10] which sold its “MPMan” player in Asia in spring 1998.[11] In mid-1998, the South Korean company licensed the players for North American distribution to Eiger Labs, which rebranded them as the Eiger MPMan F10 and F20.[citation needed] The flash-based players were available in 32 MB (about 6 songs) storage capacity.
Apple
quote:
The first iPod was released on October 23, 2001, about 8½ months after iTunes (Macintosh version) was released
The stainless-steel unit costs $399, has a 5GB hard drive, connects to a Mac using FireWire,
Mobile Phone - Nokia had dominated regular phone market, Blackberry the 'smartphone' market.
quote:
In 1996, Nokia released the Nokia 9000 which became their best-selling phone of that time. It was a palmtop computer-style phone combined with a PDA from HP. In early prototypes, the two devices were fixed together via a hinge in what became known as a clamshell design. When opened, the display was on the inside top surface and with a physical QWERTY keyboard on the bottom. Email and text-based web browsing was provided by the GEOS V3.0 operating system.
In June 1999, Qualcomm released a "CDMA Digital PCS Smartphone" with integrated Palm PDA and Internet connectivity, known as the "pdQ Smartphone".[12]
In early 2000, the Ericsson R380 was released by Ericsson Mobile Communications,[13] and was the first device marketed as a "smartphone".[14] It combined the functions of a mobile phone and a personal digital assistant (PDA), supported limited web browsing with a resistive touchscreen utilizing a stylus.[15]
In early 2001, Palm, Inc. introduced the Kyocera 6035, which combined a PDA with a mobile phone and operated on Verizon. It also supported limited web browsing
quote:
The original BlackBerry devices, the RIM 850 and 857, used the DataTAC network. In 2003, the more commonly known convergent smartphone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information service
quote:
Pocket PC 2002, originally codenamed "Merlin",[12] was released in October 2001. Like Pocket PC 2000, it was powered by Windows CE 3.0. Although targeted mainly for 240 × 320 (QVGA) Pocket PC devices, Pocket PC 2002 was also used for Pocket PC phones, and for the first time, Smartphones.[1
quote:
The two initial iPhone models, a 4 GB model priced at US$ 499 and an 8 GB model at US$ 599, went on sale in the United States on June 29, 2007, at 6:00 pm local time,
Over 10 years to watch the industry evolve!
But guess what happened? Google snuck up behind Apple and used their very same business tactics to 'one-up' iOS with the same freedom to build something ALL NEW and used Apple's very game against them..stealing lots of Apple's iPhone ideas along the way.
Yet Google gets the hate for beating apple at its own game?
The strength of android shows simply what happens when a better company comes along.
I remember all the eye rolling initially when Google announced plans to enter the smartphone market.
People were like LOL @ google..apple's already won the market.
..course Yahoo thought the same thing back in the late 1990s...
This post was edited on 5/30/14 at 11:23 am
12
Posted on 5/30/14 at 11:21 am to CAD703X
quote:
CAD703X
Your meltdowns in nearly every thread on this board are so glorious.
Posted on 5/30/14 at 11:22 am to CAD703X
So where exactly did Apple touch you?
Posted on 5/30/14 at 11:27 am to CAD703X
quote:
CAD703X
Dude... I don't care for Apple, but damn.
Posted on 5/30/14 at 11:45 am to CAD703X
So you sold your stock when it was < 100.
Sucks for you.
Sucks for you.
Posted on 5/30/14 at 11:52 am to CAD703X
There is no doubt that Apple will take things that already exist and put them into a form that people want, why is that bad exactly?
I totally agree that they do that, and that they are trying to be the expensive brand name on the market.
Where is the point that I should get indignant?
I totally agree that they do that, and that they are trying to be the expensive brand name on the market.
Where is the point that I should get indignant?
This post was edited on 5/30/14 at 11:52 am
Posted on 5/30/14 at 1:25 pm to CAD703X
Show me on the doll where the bad man touched you.
Posted on 5/30/14 at 1:35 pm to CAD703X
quote:
Yet Google gets the hate for beating apple at its own game?
this thread seems to be proving the opposite
Posted on 5/30/14 at 1:37 pm to CAD703X
Please video your reaction if Amazon and Apple combine themselves into a single company 
Posted on 5/30/14 at 1:56 pm to CAD703X
Chickens message to fanboys went right over your head
Posted on 5/30/14 at 2:01 pm to CAD703X
I don't disagree with the OP altogether, and I"m hardly an early adopter or techie but... Hasn't some of Apple's reputation been around higher quality, too? Seems like their stuff has always been built better. 
I have seen (older generation) iPhones dropped in water, run over, etc. and they keep ticking. The software rarely crashes.
Maybe that's starting to wane a bit with Jobs gone... as is the innovation side.
I have seen (older generation) iPhones dropped in water, run over, etc. and they keep ticking. The software rarely crashes.
Maybe that's starting to wane a bit with Jobs gone... as is the innovation side.
This post was edited on 5/30/14 at 2:02 pm
Posted on 5/30/14 at 7:44 pm to CAD703X
I really don't see how someone over the age of 15 can ever take such an adversarial stance towards a brand based on preference.
If you don't like it, don't buy it. Where does the chest bumping and trash talking come into it?
You're just feeding the pretentious cult by taking a position against them. Just treat it like any other product you decide against and forget it once you've made your choice.
If you don't like it, don't buy it. Where does the chest bumping and trash talking come into it?
You're just feeding the pretentious cult by taking a position against them. Just treat it like any other product you decide against and forget it once you've made your choice.
Posted on 5/31/14 at 11:48 pm to CAD703X
quote:
1. Wait for other companies to release products and see what sells and what fails. (and wait...and wait...for years if necessary)
What does time have to do with anything? Did other companies create a mind-blowingly popular product which redefined the market sooner than Apple did in these cases? No. They didn't.
quote:
2. Take the best ideas and create something brand new using your brand as muscle since it is synomyous with ease-of-use.
Do you think that's easy? Do you think that all companies can do that? Because most of them don't. Apple is famous for doing this and they've done it several times. For that, they have been greatly rewarded.
quote:
3. Dumb down for masses, trickle out features to extend lifecycle, put exorbitant price tag on it.
It's not dumbing things down to make things easier to use - I mean why wouldn't you do that? Otherwise we'd still be starting cars with hand-cranks.
quote:
4. PROFIT
Yes! That's the goal! It's called capitalism.
It's not that your OP was factually wrong. It's that you completely miss the point of what set those specific products apart.
The iPod had the best interface in the market (by far), more storage space (by far), and the easiest way to purchase and manage music (by far). That's why the people who wanted to listen to ALL of their music on a portable device voted with their wallets.
Same for the iPhone. Do you think that using multi-touch screen technology and creating an entirely new operating system and interface to manage the most feature-rich (music, video, phone, messaging, calendar, GPS/mapping, camera, apps, etc) mobile device ever created (at that time) was an obvious thing to do? It was also the first phone to have a "real" web browser in it, which is what really put the web in our pockets.
Anyone who was old enough to use a cell phone when the iPhone was released, should be able to recognize that it was a truly revolutionary product.
With the release of the Android OS, there's obviously much greater parity in the market. And that's a great thing - right? If you love your Android, then you have Apple to thank for that.
I'd say it's been a pretty good ride for everyone.
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