re: Ed Werder says Saints out of Desean Sweepstakes

They throw out rumors just so that they can set the agenda and they can talk about what they want to talk about.

Throw out a rumor that "Sources say the Jets might possibly maybe perhaps be interested in DeSean Jackson" and then they can have a SportsCenter headline story like "Is DeSean Coming to New York City?"

Notice that he omits the Bills from his list of suitors. Mainly because that's not the story they want to talk about. Nobody in the media wants to talk about the Bills. But if we made up shite about the Jets--now THAT would be interesting!