re: I don't understand the obsession with the Yeti ice chest.

I'm not out for 3 days in the hot louisiana outdoors. 2 at the most when i go fishing or camping, and even then i get enough ice to keep the beer or food at least "cool" for a couple of days in my igloo

As far as status symbol goes, many people do buy it just for that--and a handful buy it for what it was designed for and have great need for it. I don't blame you if you want to spend $800 on a cooler, i just don't have that kind of money for what amounts to a couple days more of your beer staying cold