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The hop craze and how it is affecting the craft beer indusry

Posted on 5/16/13 at 10:59 am
Posted by Salmon
I helped draft the email
Member since Feb 2008
86379 posts
Posted on 5/16/13 at 10:59 am
LINK

Yes, I totally stole this from our favorite blogger

Figured we could discuss here though
Posted by BayouBengal
Member since Nov 2003
28291 posts
Posted on 5/16/13 at 11:02 am to
It's all a matter of taste. I personally don't care for over hopped beers but I feel like some self proclaimed beernerds make themselves like it so they'll seem cool.
Posted by ragincajun03
Member since Nov 2007
29398 posts
Posted on 5/16/13 at 11:02 am to
Lots of craft breweries have good beers that aren't all "hopped up". Canebrake is a good example of a very nice session beer from an up and coming craft brewer.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
104140 posts
Posted on 5/16/13 at 11:02 am to
Hops hops hops hops hops hops!!

Posted by Salmon
I helped draft the email
Member since Feb 2008
86379 posts
Posted on 5/16/13 at 11:05 am to
quote:

Lots of craft breweries have good beers that aren't all "hopped up".


while this is true, it seems a lot of the highly regarded beers are the hopped up beers. Look at Beer Advocates top 250 list. Most are DIPAs. Someone might hear about a highly regarded beer, try it, and be immediately turned off by the hop bitterness and give up on craft beer
This post was edited on 5/16/13 at 11:06 am
Posted by Kim Jong Ir
Baton Rouge
Member since Jan 2008
55362 posts
Posted on 5/16/13 at 11:06 am to
I consider myself a hophead, but I also love Belgian style stuff and stouts. I agree that some beers are just too hoppy in a bad way--all bitter and not enough floral/citrus. Mecha Hopzilla, for instance.
Posted by BottomlandBrew
Member since Aug 2010
29990 posts
Posted on 5/16/13 at 11:16 am to
The author seems like he's complaining just to complain about something no one else is.

quote:

And unfortunately hops are a quick way for beginning brewers to disguise flaws in their beer, by using the hops’ strong flavor to overcome any possible off tastes.


I don't buy this. I can't make a good IPA to save my life. Lots of hops don't automatically make a beer better.

quote:

From a consumer’s standpoint, though, beers overloaded with hops are a pointless gimmick. That’s because we can’t even taste hops’ nuances above a certain point. Hoppiness is measured in IBUs (International Bitterness Units), which indicate the concentration of isomerized alpha acid—the compound that makes hops taste bitter. Most beer judges agree that even with an experienced palate, most human beings can’t detect any differences above 60 IBUs.


Maybe we can't detect over 60 IBUs, but that doesn't mean we can't taste and smell other aspects of hops besides their bitterness. Author overlooks flavor and aroma to try and make a point.

Look, I like hop bombs just as much as the next guy, but they're not my everyday beer (though they are my today beer thanks to Avenue and ACBW). Extremely hopped up beers are a recent invention. Let's have some fun with the style. It'll work itself out and find equilibrium in the market.

quote:

Hops are also appealing because they give brewers an easy creative outlet. There are lots of choices to be made when it comes to hops


grains and yeast offer similar creative outlets, as do fermentation techniques.
This post was edited on 5/16/13 at 11:17 am
Posted by Kim Jong Ir
Baton Rouge
Member since Jan 2008
55362 posts
Posted on 5/16/13 at 11:20 am to
quote:

that doesn't mean we can't taste and smell other aspects of hops besides their bitterness. Author overlooks flavor and aroma to try and make a point.


I agree with you. Beers can be super hoppy in a good way or a bad way.
Posted by Salmon
I helped draft the email
Member since Feb 2008
86379 posts
Posted on 5/16/13 at 11:25 am to
quote:

Beers can be super hoppy in a good way or a bad way.


but for a novice, even the good hoppy beers might be too much to handle

I can understand some of his points, as I have a couple of friends that keep trying to get into craft beer, but just can't because they keep getting told that they have to try this beer or that beer, and usually these beers are IPAs, and they just can't take the bitterness and give up on craft beer.
Posted by notiger1997
Metairie
Member since May 2009
61736 posts
Posted on 5/16/13 at 11:25 am to
quote:

but I feel like some self proclaimed beernerds make themselves like it so they'll seem cool.


I really hate this line of thinking at times on this message board.
So people who like hops are wanting to seem cool? Got any other hard hitting beer knowlededge about what people are doing to look cool?
Posted by Ysebaert
Member since Oct 2011
1527 posts
Posted on 5/16/13 at 11:39 am to
quote:

ut for a novice, even the good hoppy beers might be too much to handle 
it is an eye opening experience. I remember the first time I had an IPA was about 7 years ago. At the time good beers to me were Sam Adams, Guiness, Killians, etc. My friend had a growler of AleSmith IPA. First sip blew me away. My friend asked me what I thought. I said....it..has...a lot.....of flavor. Haha.
Posted by Salmon
I helped draft the email
Member since Feb 2008
86379 posts
Posted on 5/16/13 at 11:42 am to
the first time I tried SN Pale Ale, I thought it was the most disgusting thing ever, and made me quit trying new beers for awhile, and even when I did get back to it, I avoided anything with "pale ale" in the name for a long time
Posted by BottomlandBrew
Member since Aug 2010
29990 posts
Posted on 5/16/13 at 11:44 am to
As someone on another site pointed out, the picture at the top is Cantillon. Further reinforces my belief the author is full of shite and just trying to start shite to say he started it.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
104140 posts
Posted on 5/16/13 at 11:44 am to
I remember hating La Fin Du Monde and loving stuff like Kingfisher when I did my first Around The World at the Chimes.

Tastes change.

As long as IPAs are selling, I say keep on brewing them!
Posted by wiltznucs
Apollo Beach, FL
Member since Sep 2005
9422 posts
Posted on 5/16/13 at 11:46 am to
I believe the beer scene will ultimately be like the wine scene and go thru cycles where a different style is en vogue from one time to the next. Right now its all about IPA's and to be honest I dont really get into BA Top 100 because of it. I see no way that the trend lives on as every brewery is making an IPA and the beer connoiseurs wont stand for that for long. When IPA's become so mainstream that the casual beer drinker has one the IPA fad is over.

Intentionally drinking something that tastes like shite because its cool is nothing new. See single malt scotch for an example.
This post was edited on 5/16/13 at 11:50 am
Posted by Y.A. Tittle
Member since Sep 2003
111175 posts
Posted on 5/16/13 at 11:49 am to
quote:

I believe the beer scene will ultimately be like the wine scene and go thru cycles where a different style is en vogue from one time to the next.


Good analogy.

I see the overly hoppy IPA craze as sort of akin to the overly oaked chardonnay craze.

And my point does not mean and is in now way saying, I don't enjoy a good hoppy IPA.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
104140 posts
Posted on 5/16/13 at 11:50 am to
quote:

Intentionally drinking something that tastes like shite because its cool is nothing new. See single malt scotch for an example.


You shut your mouth! Single malt scotch is delicious!


I would use Jagermeister as an example though. shite's fricking nasty.
Posted by Crawdaddy
Slidell. The jewel of Louisiana
Member since Sep 2006
19286 posts
Posted on 5/16/13 at 11:52 am to
I love IPAs
But then again I love all beer
Posted by wiltznucs
Apollo Beach, FL
Member since Sep 2005
9422 posts
Posted on 5/16/13 at 11:53 am to
quote:

You shut your mouth! Single malt scotch is delicious!


Lol.. I knew that troll would work someone up...

In all seriousness, find a Scottish guy/gal and ask what he/she thinks of single malts. Those that I've asked describe them as an "American" thing and that the reason scotch blends exist is that because single malts taste like shite. Single malts hardly sell in Scotland and if they wont drink it why should we?
This post was edited on 5/16/13 at 11:55 am
Posted by HoustonChick86
Catalina Wine Mixer
Member since Dec 2009
59253 posts
Posted on 5/16/13 at 11:54 am to
quote:

I love IPAs But then again I love all beer
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