This Ed O Bannon lawsuit could alter college sports as we know it

Interesting... EA Sports NCAA football comes to mind.. There's no names but the jersey numbers are accurate and obviously modelled after the real player.

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The order sets the table for O'Bannon to gain a much better understanding of how much the NCAA profits from current and former players' names, likenesses and images.

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shite like that piss me off, nobody force these athletes to go to MAJOR schools. They can go to FCS, Div II or Div III schools if they don't want all the fame and glory.

Ed O'Bannon must be broke.

As if the $80,000 worth of scholarship money they get over 4 years isn't enough for a student athlete. And on top of that they get stipends and such for food on road trips, free gear, free place to stay (and if they don't use the max allowed for their apartment they are paid the difference back).

Student athletes are spoiled enough.

he mad because he didn't get paid enough by channel one

The NCAA has rules that deny student athletes the right to profit from their names, likenesses and images. It is offensive that the NCAA should then turn around and profit from the very activities it restricts the athletes from engaging in. We are not talking about televising the performances in athletic contests which anyone understands must be the exclusive rights of the NCAA and its member institutions. We're talking about secondary marketing efforts in which there are no spectators, just the intent to profit.

I'm on the side of the athletes in this one. The NCAA and schools make millions of dollars off these kids and the kids see none of it. Sure the scholarship is valuable but is $80,000 really compensation for the millions earned for the school by those athletes? Look at the Fab 5. They changed a culture in basketball fashion and media push and got nothing from it. After all the millions of dollars that was made by Nike, Michigan and the NCAA, the NCAA then has the audacity to completely wipe the history of those 5 kids(and the other members of the teams) off the record books because they took some extra benefits equaling less than 100,000. It's a hypocritical stance. Even now shoe companies make millions off the kids that play college basketball. They also pay millions of dollars to the schools and the head coaches in particular. What do they pay the kids? Some free shoes and gear with maybe a few thousand on the side. Where's the equal share? What would the NCAA and it's universities be without the kids to play their sports? The kids get a free education, great but they are the product and should be compensated fairly for it. Without these kids there is no NCAA. Not in these days and times. That means no billion dollar tv contracts, no million dollar deals with the shoe companies and no fans.