re: Dallas Cowboys are a lost franchise.

and as long as cowboys fans keep forking over four and five figures for season tickets .. gobbling up merchandise .. packing cowboys stadium, etc. .. where is his incentive to change ?? the media isn't going to do it ... hell have that billion dollar stadium paid off in no time .. jerrah and the jones family is raking in bank off of the cowboys .. until he starts to feel it in his pocket, he will never change ..