Gone too far? Parents placed AD in paper for son

Was listening to sports radio on my commute to work this morning, and apparently parents of some local high school kid in the Bay Area have placed an ad in the sports section extolling the virtues of their son's football skills, obviously in an attempt to get the kid recruited.

I haven't seen the ad myself, so I can't tell you exactly what it says, but they did read from it during the radio show. I think the kids last name was Brisbane from St Ignatius Prep in SF.

1. I wonder how much money they spent for an ad in a major newspaper.
2. Couldn't that money have gone to the kids education?
3. I guess if they have enough money to do this, does the kid really need a scholarship??
4. St Ignatius Prep is a pretty expensive private school in SF.

Discuss...