re: Anyone with experience in franchising from either side?

When you say alcohol business, I’m going to assume you mean retail side of that equation (bar, package store, restaurant, etc.). Couldn’t imagine that you could franchise distributor or production side of the alcohol industry, since each would be subject to either more Draconian differences in regulations.

How many stores do you have now? Oftentimes, but not always, a franchise-able business would begin with operating a handful or more of stores. Once the model proves replicable, then you can look into franchising. Again that’s a most of the time and not always. But would think being able to refine the method across multiple storefronts would help you to standardize processes/vendors/SOPs.

Worked for a guy for a while who helped a big steakhouse expand nationally and owned a few franchises. Definitely can be lucrative but requires as mentioned above a lot of ground work.