re: Supermarket chain stops selling Pepsi products do to price rise

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Unless the brands aren't moving because they are overpriced relative to their competition, how does it effect the merchant one way or the other?

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If the retailer thinks the products are overpriced that likely also means they think customers won't pay the price and fewer units will sell. Better for the retailer to free up valuable shelf space for faster moving product that will ultimately make the retailer more money, especially in Europe where the stores are usually much smaller than here.