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Started By
Message
The Importance of TV Markets is WAY overplayed here
Posted on 6/13/10 at 12:34 pm
Posted on 6/13/10 at 12:34 pm
People need to consider the fact that the SEC ALREADY is a NATIONAL BRAND thanks to our huge television contract.
The importance of specific markets is being WAY overplayed in this discussion.
The SEC is not trying to get better ratings in a specific market, they are trying to strengthen a NATIONAL BRAND.
Remember, many HUGE markets only offer middling support for the program in that area.
For instance, the HOUSTON market offers huge support to TA&M and the Kansas City/St. Louis market yawns it's way through Mizzou football games with piss poor ratings.
As a former CU season ticket holder I can tell you CU garners 1/50th of the interest locally that LSU does.
What is needed, is programs that EMPHASIZE FOOTBALL, that share a common passion for football, and that have become NATIONAL BRANDS because of that.
NOTRE DAME is not a behemoth brand because of it's proximity to Chicago, but because of it's storied football history.
People turn on their tv at night, and they want to see SEC football,insane fans, tailgates, games they know are near-life and death to their fanbase.
Not cocktail party, chai-sipping West Coast football with half empty stadiums.
The League with the BEST COMPETITION and the most INTENSITY will dominate, not the League with the best internal markets.
In that way, Florida State/Texas A &M has infinitely more NATIONAL appeal to a television audience that Mizzou or Colorado would.
The SEC needs to pursue those teams who share a COMMON LOVE AND EMPHASIS OF COLLEGIATE FOOTBALL that can contribute to the brand.
That is what builds a NATIONAL BRAND.
And that is what will keep THE SEC on TOP.
The importance of specific markets is being WAY overplayed in this discussion.
The SEC is not trying to get better ratings in a specific market, they are trying to strengthen a NATIONAL BRAND.
Remember, many HUGE markets only offer middling support for the program in that area.
For instance, the HOUSTON market offers huge support to TA&M and the Kansas City/St. Louis market yawns it's way through Mizzou football games with piss poor ratings.
As a former CU season ticket holder I can tell you CU garners 1/50th of the interest locally that LSU does.
What is needed, is programs that EMPHASIZE FOOTBALL, that share a common passion for football, and that have become NATIONAL BRANDS because of that.
NOTRE DAME is not a behemoth brand because of it's proximity to Chicago, but because of it's storied football history.
People turn on their tv at night, and they want to see SEC football,insane fans, tailgates, games they know are near-life and death to their fanbase.
Not cocktail party, chai-sipping West Coast football with half empty stadiums.
The League with the BEST COMPETITION and the most INTENSITY will dominate, not the League with the best internal markets.
In that way, Florida State/Texas A &M has infinitely more NATIONAL appeal to a television audience that Mizzou or Colorado would.
The SEC needs to pursue those teams who share a COMMON LOVE AND EMPHASIS OF COLLEGIATE FOOTBALL that can contribute to the brand.
That is what builds a NATIONAL BRAND.
And that is what will keep THE SEC on TOP.
2
Posted on 6/13/10 at 12:46 pm to Lsupimp
quote:
Remember, many HUGE markets only offer middling support for the program in that area.
For instance, the HOUSTON market offers huge support to TA&M
O Really? A&M ratings are so low they can't get on TV and A&M loses money when they televise their home games.
quote:
"When we're on television here in College Station, we have many thousands fewer walkups," he said. "Sometimes it makes me wonder whether getting paid a couple hundred thousand dollars is worth losing a half-million at the gate.
If 10,000 fewer walk up and your average price is $50, all of a sudden you're talking about $500,000 (in lost ticket revenue)."
Posted on 6/13/10 at 12:52 pm to arrakis
A & M is SQUARE in the middle of their Dinardo years. They could not be lower.
Same with FSU.
But their brand strength remains high in a way that Colorado (remember I LOVE CU and had season tix for 8 years) or MIZZOU will never attain.
It's just not that important in those states.
There is ZERO intensity.
People want to turn SEC football on each Saturday night and see something ICONIC.
Focus on THE BRAND, not specific markets !
Same with FSU.
But their brand strength remains high in a way that Colorado (remember I LOVE CU and had season tix for 8 years) or MIZZOU will never attain.
It's just not that important in those states.
There is ZERO intensity.
People want to turn SEC football on each Saturday night and see something ICONIC.
Focus on THE BRAND, not specific markets !
Posted on 6/13/10 at 1:03 pm to Lsupimp
quote:
People want to turn SEC football on each Saturday night and see something ICONIC.
Focus on THE BRAND, not specific markets !
If BRAND is the criteria, check the Houston nielson ratings when LSU played for the NC in '07 vs Texas in '05. Texas pulled a 35.2 and LSU's was less than half that.
The numbers tell the tale.
Posted on 6/13/10 at 1:06 pm to Lsupimp
I'm going to disagree with a couple of your points here pimp.
1. When did Fla State really become a national power? When Bowden arrived in town. When they were a Metro Conference member they were a Metro Conference football school. Can Fla State return to the top again? Its not a definate especially now that programs like South Florida and UCF are holding their own with in-state recruiting.
2. Bowden kick-started the Florida State program. The same can happen with a Missouri program, especially if the SEC brand comes along with it.
2. Missouri
1. When did Fla State really become a national power? When Bowden arrived in town. When they were a Metro Conference member they were a Metro Conference football school. Can Fla State return to the top again? Its not a definate especially now that programs like South Florida and UCF are holding their own with in-state recruiting.
2. Bowden kick-started the Florida State program. The same can happen with a Missouri program, especially if the SEC brand comes along with it.
2. Missouri
Posted on 6/13/10 at 1:15 pm to LSUfannLA
Mizzou is a national yawn fest.
FSU is the horse, and the chant and The Indian and the babes and the packed crowds and the unis....
You guys have really missed the obvious point here, imho.
FSU is the horse, and the chant and The Indian and the babes and the packed crowds and the unis....
You guys have really missed the obvious point here, imho.
Posted on 6/13/10 at 1:27 pm to Lsupimp
OK, if television is overplayed then what does A&M have to offer over Missouri? If conference play they are 3-3 against each other. A&M may have a higher endowment (I don't know), but the Missouri School of Journalism has graduated a hell of a lot more sports reporters.
Anyone? Anyone?
Anyone? Anyone?
Posted on 6/13/10 at 1:34 pm to RhodeIslandRed
Lucid, please.
Posted on 6/13/10 at 1:36 pm to Lsupimp
quote:
You guys have really missed the obvious point here, imho.
Maybe. I don't think so.
quote:
FSU is the horse, and the chant and The Indian and the babes and the packed crowds and the unis....
Listen, I lived in Orlando for 15 years. The chant is reason enough to say hell no to Florida State. Any school that only has one chant for an entire football game ain't a football school.
Posted on 6/13/10 at 1:47 pm to Lsupimp
I really could care less about Mizzoz, but here are my points why it might work:
1. Adds a new market (New Ground, expansion is a land grab)
2. Mizzou has step it up in recent years for football, which might be a turning point for them in years to come.
3. They are not a powerhouse yet, so it wouldn't be a sausage fest - unlike if you add OU to the SEC..with OU, the SEC would become more of a slaughter house, all teams would be 8-4..
4. If we have to expand, get a culture that might work..big time BBQ in KC like the south - something in common..
5. V.T. is a good school and team...But V.T. people look at the south like WTF..
1. Adds a new market (New Ground, expansion is a land grab)
2. Mizzou has step it up in recent years for football, which might be a turning point for them in years to come.
3. They are not a powerhouse yet, so it wouldn't be a sausage fest - unlike if you add OU to the SEC..with OU, the SEC would become more of a slaughter house, all teams would be 8-4..
4. If we have to expand, get a culture that might work..big time BBQ in KC like the south - something in common..
5. V.T. is a good school and team...But V.T. people look at the south like WTF..
Posted on 6/13/10 at 1:48 pm to LSUfannLA
quote:
The same can happen with a Missouri program
yeah when they import about 10M blacks with superior athletic genetics to the state
Posted on 6/13/10 at 1:56 pm to SlowFlowPro
quote:
yeah when they import about 10M blacks with superior athletic genetics to the state
Florida 2.5m divided by how many D1 schools? Florida, Florida State, South Florida, UCF, etc.
Missouri .6m divided by how many D1 schools? One?
eta: If the SEC is going to expand based on African-American population then lets go for Rutgers!!!
This post was edited on 6/13/10 at 2:05 pm
Posted on 6/13/10 at 1:57 pm to SlowFlowPro
quote:
The same can happen with a Missouri program
And when anybody within a 100 mile radius suddenly decides to give a damn about MIZZOU...
If we are going to cherrypick, why cherrypick a deadzone.
Just because there are a lot of tvs in that dead zone, doesn't mean anybody really gives a damn.
Posted on 6/13/10 at 2:10 pm to Lsupimp
OK, I am going to defend Mizzou. I'd love to see them in the SEC - after we pick up Texas A&M and VT.
Missouri has put much more effort into their program in recent years and there is still a boat load of money in St. Louis and KC waiting to be tapped.
How many others have been to a game in Columbia? I have a few times and it is a great experience. They normally play starting in the early afternoon because by October you freeze your asses off at night. The obverse of why LSU likes playing night games. It makes for great tailgating, then the game and ends with a night on the town.
Mizzou does have a southern element hence the "Missouri-Kansas Border War." It is not as prevalent as Ole Miss, but at least as good as Arkansas, Kentucky or Tennessee. At Mizzou it is which crowd you choose to hang with. The campus is gorgeous.
Texas A&M, Mizzou, VT and one more school from the east would round out the SEC for years to come. And it is high time we start thinking of years to come instead of next season.
ETA: Check the Mizzou roster and you will see that about half their players already come from Texas. And KC barbecue sucks.
Missouri has put much more effort into their program in recent years and there is still a boat load of money in St. Louis and KC waiting to be tapped.
How many others have been to a game in Columbia? I have a few times and it is a great experience. They normally play starting in the early afternoon because by October you freeze your asses off at night. The obverse of why LSU likes playing night games. It makes for great tailgating, then the game and ends with a night on the town.
Mizzou does have a southern element hence the "Missouri-Kansas Border War." It is not as prevalent as Ole Miss, but at least as good as Arkansas, Kentucky or Tennessee. At Mizzou it is which crowd you choose to hang with. The campus is gorgeous.
Texas A&M, Mizzou, VT and one more school from the east would round out the SEC for years to come. And it is high time we start thinking of years to come instead of next season.
ETA: Check the Mizzou roster and you will see that about half their players already come from Texas. And KC barbecue sucks.
This post was edited on 6/13/10 at 2:14 pm
Posted on 6/13/10 at 2:16 pm to LSUfannLA
quote:
Florida 2.5m
quote:
Missouri .6m
i said with superior athletic genetics
Posted on 6/13/10 at 2:18 pm to SlowFlowPro
quote:
i said with superior athletic genetics
hilarious.
Posted on 6/13/10 at 2:20 pm to LSUfannLA
quote:
hilarious.
how many amazing athletes does the state of missouri produce each year?
Posted on 6/13/10 at 2:21 pm to RhodeIslandRed
quote:
Check the Mizzou roster and you will see that about half their players already come from Texas.
The problem is those kids have been passed over by the TX schools.
Posted on 6/13/10 at 2:22 pm to arrakis
quote:
The problem is those kids have been passed over by the TX schools.
Like Chase Daniel. Got it.
Posted on 6/13/10 at 2:24 pm to RhodeIslandRed
quote:
Like Chase Daniel
he was passed over for a guy you may know with the nickname RP11
*ETA: daniel wasn't even that good
This post was edited on 6/13/10 at 2:24 pm
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