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Started By
Message
LHN Struggling. Surprise, Surprise, Surprise.
Posted on 10/26/11 at 1:35 pm
Posted on 10/26/11 at 1:35 pm
UT is not long for the Big 12 if that network fails. I am so glad we got out of the UT petri dish that is the Big 12-2-1+1-1+1
LHN Must See TV
LHN Must See TV
5
Posted on 10/26/11 at 1:57 pm to kilo
Joe Namath doesn't care if you're team is strugg-a-ling...
Posted on 10/26/11 at 2:18 pm to kilo
I think the LHN will eventually survive, but IMO they overestimated the national appeal of the network.
outside Texas, no one really wants it and it's going to be a tough sell getting carriers outside of texas to pick it up.
outside Texas, no one really wants it and it's going to be a tough sell getting carriers outside of texas to pick it up.
Posted on 10/26/11 at 2:23 pm to JPLSU1981
Hell, not that many people really want it IN Texas. They absolutely overestimated the network's appeal--shoot, even as an Aggie, I wouldn't pony up the cash if there were a Texas A&M network. Just not enough appealing content to justify paying for that channel, IMO.
Posted on 10/26/11 at 2:23 pm to kilo
I had a feeling it wasn't gonna be all that it was cracked up to be.
Posted on 10/26/11 at 2:31 pm to kilo
It's just such a horrible idea based on the simple fact that not even everyone in Texas is a UT fan, much less outside of Texas.
Posted on 10/26/11 at 2:36 pm to KJA
Idk wtf ESPN was thinking.
Besides I think the future is Conference Networks and individual school broadcasting web content.
12th Man TV and AggieAthletics.com do a great job
Besides I think the future is Conference Networks and individual school broadcasting web content.
12th Man TV and AggieAthletics.com do a great job
Posted on 10/26/11 at 2:52 pm to JPLSU1981
quote:
I think the LHN will eventually survive,
I don't agree. As that article pointed out, the negative back-wash related to the conference in-fighting and the almost robber baron attitude of both ESPN and UT has tainted this thing beyond repair.
Most any other network would have ditched this idea a long time ago when the shite started hitting the fan; ESPN hasn't done it because of their "we will not admit defeat" persona. Eventually, the LHN will fade off into sunset only to be a memory...just like their once dominance in college football!
Posted on 10/26/11 at 2:54 pm to Big Kat
Part of the problem that the LHN is going to face is that the cable network business model is going to fail in the next 5 to 10 years.
Internet delivery of a-la-carte networks is the future.
If you know anything about the way cable networks offer their channels to cable companies, then you'll know how it can't survive. Here's a post I made months ago on the LHN's business model:
~~~~~~~~~~~~~~~~~~~~
Well, with the business model that cable networks and cable providers have set up, the number of viewers doesn't matter all that much, at least not to the point of it being the primary issue.
The LHN's primary goal right now is to get on as many cable providers as possible. They would then get x amount of dollars per subscriber for that company.
For instance, if Cox Cable in the NOLA area picks up the LHN, and say Cox has 500,000 subscribers in that area (I have no idea how many they actually have), and say the LHN charges $0.75 per month per subscriber, then the LHN would get $375,000 every month, from just that one cable company. Extrapolate that to many companies all over Texas, Louisiana, Arkansas, etc... and you have big bucks coming in, and that's not even counting advertising revenue.
FWIW, I don't know what the LHN per subscriber fee is going to be.
But this gives you an idea of how the network can be feasible.
Also, this demonstrates how shitty the cable TV business model is for the consumer.
But the good news is that its a dying model due to the internet and other delivery methods, and the real question is whether or not the LHN can survive in an "a la carte" type environment.
ETA: Obviously, if the cable company puts it in a "sports tier" then only subscribers to that "sports tier" would count towards the number of subscribers that pay the fee.
Found this chart from 2009 that details the subscriber fees for many networks. If you have cable and you get any of these channels, then you are paying these fees every month whether you watch them or not:
~~~~~~~~~~~~~~~~~~~~~~
But like I said, that model is unsustainable. Technology is changing that, and rapidly.
One of the reasons people may not be yelling and screaming to their cable provider about getting the LHN is that they can probably easily do a google search for "college football games live streaming" and find a site that has a pirated stream available.
They will need to adjust to an internet model, and they will find when they do that it ain't worth 300 million.
Internet delivery of a-la-carte networks is the future.
If you know anything about the way cable networks offer their channels to cable companies, then you'll know how it can't survive. Here's a post I made months ago on the LHN's business model:
~~~~~~~~~~~~~~~~~~~~
Well, with the business model that cable networks and cable providers have set up, the number of viewers doesn't matter all that much, at least not to the point of it being the primary issue.
The LHN's primary goal right now is to get on as many cable providers as possible. They would then get x amount of dollars per subscriber for that company.
For instance, if Cox Cable in the NOLA area picks up the LHN, and say Cox has 500,000 subscribers in that area (I have no idea how many they actually have), and say the LHN charges $0.75 per month per subscriber, then the LHN would get $375,000 every month, from just that one cable company. Extrapolate that to many companies all over Texas, Louisiana, Arkansas, etc... and you have big bucks coming in, and that's not even counting advertising revenue.
FWIW, I don't know what the LHN per subscriber fee is going to be.
But this gives you an idea of how the network can be feasible.
Also, this demonstrates how shitty the cable TV business model is for the consumer.
But the good news is that its a dying model due to the internet and other delivery methods, and the real question is whether or not the LHN can survive in an "a la carte" type environment.
ETA: Obviously, if the cable company puts it in a "sports tier" then only subscribers to that "sports tier" would count towards the number of subscribers that pay the fee.
Found this chart from 2009 that details the subscriber fees for many networks. If you have cable and you get any of these channels, then you are paying these fees every month whether you watch them or not:
~~~~~~~~~~~~~~~~~~~~~~
But like I said, that model is unsustainable. Technology is changing that, and rapidly.
One of the reasons people may not be yelling and screaming to their cable provider about getting the LHN is that they can probably easily do a google search for "college football games live streaming" and find a site that has a pirated stream available.
They will need to adjust to an internet model, and they will find when they do that it ain't worth 300 million.
Posted on 10/26/11 at 3:00 pm to WikiTiger
quote:
One of the reasons people may not be yelling and screaming to their cable provider about getting the LHN is that they can probably easily do a google search for "college football games live streaming" and find a site that has a pirated stream available.
Bingo
Posted on 10/26/11 at 3:04 pm to WikiTiger
quote:
Here's a post I made months ago on the LHN's business model:
Very interesting take on the possible shift in media consumption. I'm not 100% on board with the thought that cable will go to a full "a la carte" system, but major changes will certainly take place.
The guy who makes the best hot dogs only has so much leverage over Wal Mart for so long; Wal Mart will eventually find a supplier as good and cheaper. Cable operators are the "Wal Marts" of modern media distribution to consumers!
This post was edited on 10/26/11 at 3:05 pm
Posted on 10/26/11 at 3:07 pm to adono
quote:
I'm not 100% on board with the thought that cable will go to a full "a la carte" system
they certainly aren't going to go willingly.
i imagine they will fight the disruptive technologies just like the music and movie industries fought digital delivery.
but they will eventually lose. maybe my 5 to 10 year estimate is too optimistic, but I don't think so. cable is losing subscribers left and right. they will have to do something, and soon.
Posted on 10/26/11 at 3:15 pm to WikiTiger
This is basically spot on. The biggest reason the LHN will fail is because ESPN believed it could leverage cable companies to add it at $0.40/customer to standard or expanded basic cable packages, forcing the majority of cable consumers to pay for the channel. This is why they agreed to pay Texas so much for the rights.
The problem with that is the demand didn't even come close to supporting that model, and a lot of non-Texas fans have been calling carriers threatening to switch to a another cable provider if forced to pay for the channel.
Because ESPN drastically overpaid Texas and guaranteed the payments, it isn't fiscally viable for ESPN to allow LHN to be offered a-la-carte or included in a sports tier. Furthermore, demand from the Texas fanbase itself isn't enough to warrant this option, regardless of price or financial obligations to Texas.
I will be highly surprised if LHN doesn't fail, and fail epically. Even if they are able to acquire rights to air more football games on it, I'm still not sure cable providers will agree to force it on consumers for fear of blowback from a large contingent of non-Texas fans.
The problem with that is the demand didn't even come close to supporting that model, and a lot of non-Texas fans have been calling carriers threatening to switch to a another cable provider if forced to pay for the channel.
Because ESPN drastically overpaid Texas and guaranteed the payments, it isn't fiscally viable for ESPN to allow LHN to be offered a-la-carte or included in a sports tier. Furthermore, demand from the Texas fanbase itself isn't enough to warrant this option, regardless of price or financial obligations to Texas.
I will be highly surprised if LHN doesn't fail, and fail epically. Even if they are able to acquire rights to air more football games on it, I'm still not sure cable providers will agree to force it on consumers for fear of blowback from a large contingent of non-Texas fans.
Posted on 10/26/11 at 3:23 pm to StrickAggie06
quote:
$0.40/customer to standard or expanded basic cable packages
that's insane.
many people aren't even sports fan. for those people, paying for ESPN and ESPN2 in the basic package is annoying enough.
or even worse, can you imagine being an Aggie fan in Texas and getting a notice from your cable company that they are raising rates (yet again) and, oh yeah, now they offer the Longhorn Network, and it's not even in a sports tier....it's in the basic package and you have to pay for it if you just simply want cable.
Honestly, StrickAggie06, I'm shocked to hear that they really believed it would have enough value to belong on the basic package. It just seems like a perfect fit for a sports tier.
Posted on 10/26/11 at 3:24 pm to StrickAggie06
quote:
This is basically spot on. The biggest reason the LHN will fail is because ESPN believed it could leverage cable companies to add it at $0.40/customer to standard or expanded basic cable packages, forcing the majority of cable consumers to pay for the channel. This is why they agreed to pay Texas so much for the rights.
The problem with that is the demand didn't even come close to supporting that model, and a lot of non-Texas fans have been calling carriers threatening to switch to a another cable provider if forced to pay for the channel.
And I'd threaten to do so, too, because cable fees are expensive enough as-is without paying for a ton of sports channels few people want.
People can see paying for ESPN 1 because it shows Monday Night Football and a variety of sports. Same with ESPN 2.
ESPN U, the Longhorn Network, and ESPN 8 - "The Ocho", though? Not so much.
Posted on 10/26/11 at 3:46 pm to WikiTiger
quote:
or even worse, can you imagine being an Aggie fan in Texas and getting a notice from your cable company that they are raising rates (yet again) and, oh yeah, now they offer the Longhorn Network, and it's not even in a sports tier....it's in the basic package and you have to pay for it
Exactly. From what I have seen, tons of Texas A&M and Texas Tech fans in particular have been burning up the phones of cable companies threatening to drop them if they add LHN as part of their package. I know I'll be pissed if DirectTV forces me to pay for it. I sure as hell don't want to pay for that trash.
Posted on 10/26/11 at 3:58 pm to WikiTiger
quote:
but they will eventually lose. maybe my 5 to 10 year estimate is too optimistic, but I don't think so. cable is losing subscribers left and right. they will have to do something, and soon.
It's hard to argue against the evolutionary history of media!
I know I've dropped HBO and haven't missed it one bit. I can go online and get newer movies and find any original program they show!
Posted on 10/26/11 at 4:06 pm to TbirdSpur2010
quote:I am guessing a very small % of the population does this...
they can probably easily do a google search for "college football games live streaming" and find a site that has a pirated stream available.
Posted on 10/26/11 at 4:17 pm to Chicken
quote:
I am guessing a very small % of the population does this...
large enough for the media corporations to lobby Obama to make a huge issue of it and go on a crackdown back in January.
ironically, the games are easier to find this season than they were last season
This post was edited on 10/26/11 at 4:18 pm
Posted on 10/26/11 at 4:38 pm to c on z
quote:
I had a feeling it wasn't gonna be all that it was cracked up to be.
Sorry, but 24/7/365 about one school is absurd.
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