Nike has announced that LeBron James's son, 18-year-old Sierra Canyon's Bronny James, is one of five high school prospects who recently signed Name, Image and Likeness endorsements with the Swoosh...

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Black n Gold•20 months

The very definition of 'Privilege'.

Shaq4prez•20 months

of course he is. but lets not pretend he's not an elite basketball player too.

jmh5724•20 months

I remember when athletes used to get big endorsements AFTER they did something great on the field/court?

atltiger6487•20 months

women basketball NIL deals? No one watches that sport (with apologies to Coach Kim, of course). Nike just trying to be politically correct, I suppose.

ForeverGator•20 months

Yawn. The next player to be shoved down our throats and try to convince us he's better than Jordan. Lol.

rcl4•20 months

Bryce will be better.

CanebreakCajun•20 months

Not much diversity in those 5.

novabill•20 months

The epitome of privilege.

Also, I am ok with it.

Da #1 Stunna•20 months

Gee, I wonder why Bronny was chosen over the 75 guys rated ahead of him in his class? Perhaps his father put his thumb on the scale of who was chosen? Ya think? The 3 girls that were chosen are all going to be WNBA stars, Nepotism and JuJu may or may not ever play in the league. If Nepotism does make the league, he will not be impactful. Average to below average player. Sorry for the truth bomb.

VolNavy98•20 months

What happened to equality?

caliegeaux•20 months

Will play in the Olympics for Russia.

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