FOX Sports Made A Jim Harbaugh Bus, Khakis & All

To promote their broadcast of Jim Harbaugh's first game as the new head coach of Michigan, FOX Sports made a bus out of his game time get up...

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Robert Gottlieb, executive vice president and head of marketing for Fox Sports Media Group said...

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"Once it became official that Harbaugh was going to return to coach, it became a huge, huge priority for us, from a production standpoint and a marketing standpoint,” said Robert Gottlieb, executive vice president and head of marketing for Fox Sports Media Group. “There’s a lot of traditional media we’re going to do around the game: TV commercials and radio commercials. But it was so special, and the appeal and the interest in Harbaugh and the program is so intensified, that we definitely wanted to do something that was a little out of the ordinary that would help drive ho

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me the message that this game is coming.”