LeEco. A brand you will know all about very soon (if they succeed)

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If you've heard of LeEco, it’s either because you’ve lived in China, or you vaguely recall that it bought up US television manufacturer Vizio a few months ago. That’s about to change, because LeEco is making a play for entire US market. What are they selling? Everything.

It would be helpful here to explain what LeEco (LAY-EEco) is, but easy comparisons fall short. It’s most commonly known as the Netflix of China, but its streaming services predates Netflix, and constitute just a portion of LeEco’s portfolio. LeEco makes phones, it makes bikes, it makes cars. It makes cameras for your dash and headsets for VR. It even made an electric car, or at least a prototype of one. And then there’s Vizio, for which it shelled out $2 billion in July. Oh, and it still makes its own TVs, too, including an 85-inch monster.

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