it will cost him to provide health care coverage for employees
their total revenue in 2010 was 1.26 billion
Revenue is the money that comes into your business. It does not take into account expenses and cash outflow. As a result, revenue is not a good measure of sustainable success. This is especially true when the necessary cost of doing business is high.
Profit is that money that your business retains after all expenses have been paid and accounts have been settled. Profitability (and not revenue) is a much more accurate measure of the potential sustainability of your business success.
UpwardAction for Success Challenge:
Don’t get overly excited by revenue (aka gross profits). Instead, pay attention to how much income your business is able to retain. This is the true measure of your business’ financial success.