Wapo: FB caught selling political ads to russian firm, despite denying it earlier

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Representatives of Facebook told congressional investigators Wednesday that it has discovered it sold ads during the U.S. presidential election to a shadowy Russian company seeking to target voters, according to several people familiar with the company’s findings.

Facebook officials reported that they traced the ad sales, totaling $100,000, to a Russian “troll farm” with a history of pushing pro-Kremlin propaganda, these people said.

A small portion of the ads, which began in the summer of 2015, directly named Republican nominee Donald Trump and Democrat Hillary Clinton, the people said. Most of the ads focused on pumping politically divisive issues such as gun rights and immigration fears, as well as gay rights and racial discrimination.

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The acknowledgment by Facebook follows months of criticism that the social media company served as a platform for the spread of false information before the November election. In a statement posted days after the election, Facebook founder Mark Zuckerberg promised to explore the issue but said that 99 percent of information found on Facebook is authentic and only “a very small amount” is fake or hoaxes. In December, however, the company announced that it would begin flagging articles that had been deemed false or fake, with the assistance of fact-checking organizations.

Facebook discovered the Russian connection as part of an investigation that began this spring looking at purchasers of politically-motivated ads, according to people familiar with the inquiry. It found that 3,300 ads had digital footprints that led to the Russian company.

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Facebook teams then discovered 470 suspicious and likely fraudulent Facebook accounts and pages that it believes operated out of Russia, had links to the company and were involved in promoting the ads.

A Facebook official said “there is evidence that some of the accounts are linked to a troll farm in St. Petersburg, referred to as the Internet Research Agency, though we have no way to independently confirm.” The official declined to release any of the ads it traced to Russian companies or entities.

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