YOU don't get it. They already have the conservative vote. They need the independent votes that want fiscal conservative and don't want too conservative on social issues.
Wow. Someone gets it
Not surprising? So based on your religious beliefs you can choose where your money goes?
Exactly. Now is the time to get the independent vote by leaning middle on social issues. They are doing such a good job in fact, that my ultra-liberal GF said today she was considering voting for Romney when the mistaken story came out that he wouldn't challenge abortion laws as they exist. We can make fun of the issue all we want as a "unimportant matter", but it does matter.