The Budweiser SB commercial took some "liberties" with the story

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It’s got wonderful production values, it’s very expensive and, I think, very effective—and mostly fiction. It’s an alternate view of the Adolphus Busch story. What’s true is, yeah, there was a guy named Adolphus Busch. He did land in New Orleans and come up the river to St. Louis, and there was a guy named Eberhard Anheuser that he became partners with. But the rest of it, as far as I know, is just fanciful. I particularly love the thing on the river where he’s on some sort of raft or a barge with the black guy, some sort of reference to a fella whose name we can’t say on the radio from Huck Finn. That, as far as I know, never happened. They’re just playing with another myth of the Mississippi. Ironically, that’s what Adolphus would do. He used the Battle of Little Big Horn to sell Anheuser-Busch. No one had ever done that before.

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