Started By
Message

re: Scoop: Bud Light execs are furious

Posted on 4/4/23 at 3:10 pm to
Posted by kengel2
Team Gun
Member since Mar 2004
30900 posts
Posted on 4/4/23 at 3:10 pm to
quote:

It wasn’t posted on any AB/BL social medias & the leading theory is that a Leftist manager secretly did it on their own to push trans agenda



I dont believe this for a second.
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
134887 posts
Posted on 4/4/23 at 3:10 pm to
quote:

Babylon Bee called it carbonated backwash.



James Lindsey called this "liquid ESG"

Posted by mikeytig
NE of Tiger Stadium
Member since Nov 2007
7093 posts
Posted on 4/4/23 at 3:11 pm to
Wealthy elites trying to secure their spot in the NWO hierarchy.
Posted by Lsuhoohoo
Member since Sep 2007
94674 posts
Posted on 4/4/23 at 3:12 pm to
Oh bullshite.

They alienated their entire consumer base with some woke queer pandering garbage and they're now trying to damage control it by distancing themselves and pinning it on a rogue employee.
Posted by McChowder
Hammond
Member since Dec 2006
5251 posts
Posted on 4/4/23 at 3:13 pm to
quote:

Second reply gets it:

Which is exactly the kind of rumor a skilled marketing team would circulate to attempt to walk back a monumental flop of a marketing campaign.

"What?...that craziness?.....definitely wasn't us...."

Anybody with common sense would know that would be impossible.

* project management
* design team
* distribution
* marketing
* accounting
* exec level approval

You're talking several hundred (at the very least) across multiple teams with budget approval of a large non-capex expense. Whoopsie daisy ain't going to cut it.
Posted by ELVIS U
Member since Feb 2007
9940 posts
Posted on 4/4/23 at 3:14 pm to
Though I never drink that swill, guess I certainly won't now.
Posted by Jack Carter
Member since Sep 2018
10488 posts
Posted on 4/4/23 at 3:16 pm to
quote:

Which is exactly the kind of rumor a skilled marketing team would circulate to attempt to walk back a monumental flop of a marketing campaign.


This is 100% correct.

If they fire and press charges against the trans activist then I'd believe them. Anything less and they're lying groomers.
Posted by TigerCoon
Member since Nov 2005
18889 posts
Posted on 4/4/23 at 3:23 pm to
The folks at Miller Lite were reached for comment:

Posted by 20 ton
BR
Member since Aug 2013
800 posts
Posted on 4/4/23 at 3:23 pm to
I graduated from bud light to ultra. Guess it will be Blue Moon and exploring micro breweries.

What the activists don’t understand is most don’t care what someone does with a consenting adult in private. Don’t break laws, touch or groom kids and don’t make it a problem for me.

If it is breaking Gods law, God has reserved the right to punish them.
Posted by Linoge
Member since Jun 2013
1681 posts
Posted on 4/4/23 at 3:26 pm to
quote:

You're talking several hundred (at the very least) across multiple teams with budget approval of a large non-capex expense.


This. Anyone who works in the corporate world knows that this campaign would have been worked on by hundreds and also have sr mgmt approval.

They did not anticipate this level of backlash. They assumed it would get them woke points on the left but not go viral to the normies.

They assumed wrong and are now backtracking their arse off.
Posted by BuckyCheese
Member since Jan 2015
49757 posts
Posted on 4/4/23 at 3:30 pm to
quote:

Pabst used to be one of the top brands in the country until they fricked up a lot of stuff including going with cheaper quality ingredients. It took about 30 years for the brand to come back as an ironic hipster thing.



Schlitz did the same.

From one of the biggest to basically nowhere today. As I recall they started using corn syrup to lower expenses and it didn't go over well.
Posted by justjoe906
Member since Oct 2013
1374 posts
Posted on 4/4/23 at 3:31 pm to
Anyone seen drinking Bud Light in a bar should be ridiculed
Posted by NPComb
Member since Jan 2019
27459 posts
Posted on 4/4/23 at 3:31 pm to
Posted by Corso
Atlanta
Member since Feb 2020
10800 posts
Posted on 4/4/23 at 3:31 pm to
What exactly did Bud Light think was going to happen by pandering to a small number of freaks?
Posted by Rebel
Graceland
Member since Jan 2005
131454 posts
Posted on 4/4/23 at 3:31 pm to
bullshite.

they weren't expecting the back lash. frick AB. frick INBEV.
Posted by UAinSOUTHAL
Mobile,AL
Member since Dec 2012
4830 posts
Posted on 4/4/23 at 3:32 pm to
It not just the Mulvaney can it's the bullshite pronouns can too.
Posted by lake chuck fan
westlake
Member since Aug 2011
9241 posts
Posted on 4/4/23 at 3:32 pm to
You'd think a national marketing campaign this major would have all the corporate approvals required.
Posted by dafif
Member since Jan 2019
5620 posts
Posted on 4/4/23 at 3:37 pm to
Play golf two weeks ago with my son and his friends who have an AB distributor

He asked if I heard about this last week and he called his friends and said he is now stopping drinking their beer and that this was BS
Posted by rooster108bm
Member since Nov 2010
2909 posts
Posted on 4/4/23 at 3:50 pm to
quote:

Pabst used to be one of the top brands in the country until they fricked up a lot of stuff including going with cheaper quality ingredients


Schlitz was the best selling beer in the U.S.A. and the dumbasses changed the whole process and ingredients.
Posted by MrLSU
Yellowstone, Val d'isere
Member since Jan 2004
26034 posts
Posted on 4/4/23 at 3:57 pm to
Let’s not get too upset. We saw her drinking beer in a bubble bath.
first pageprev pagePage 2 of 6Next pagelast page

Back to top
logoFollow TigerDroppings for LSU Football News
Follow us on Twitter, Facebook and Instagram to get the latest updates on LSU Football and Recruiting.

FacebookTwitterInstagram