I already told you.
You're missing the point. I'm fully aware it should be this, but fact is many Americans don't associate it that way. When you say rifle, they think "deer rifle". When you say AR 15, they think Assualt Rifle, due to Liberal propaganda.
So why not start associating it with say "Defense rifle" to try and paint it as more of a positive and fight against its negative connotations that many have unjustifiably put on the rifle.