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Started By
Message
Bud Light has a plan to win back customers
Posted on 8/4/23 at 8:35 am
Posted on 8/4/23 at 8:35 am
LINK
quote:
Anheuser-Busch continues to try to woo customers of Bud Light who joined in the boycott to come back. Bud Light has paid a big price for a bad marketing decision and now the brand’s owner wants it to be known that its market share is stabilizing. There is a plan to win back beer drinkers.
Ready? The plan to win back beer drinkers is to stay away from controversial topics. I kid you not. It’s amazing that the parent company, AB InBev, is just now making that announcement. Talk about slow learners.
quote:
The company has accelerated production of new Bud Light ads that are heavy on themes of football and country music. The company told distributors that it would buy back unsold cases of beer that go past their expiration date.
Some consultants say that consumers who have left the brand have no desire to come back to it. They have been insulted and the company refuses to do the one thing that would make amends – apologize and admit it made a mistake. The company can grind out all the light-hearted feel-good ads that tug at our hearts all they want but it’s wasted money until an apology materializes.
48
Posted on 8/4/23 at 8:36 am to WPBTiger
They're gonna wear those horses out before this thing ends.
Posted on 8/4/23 at 8:38 am to AUCom96
They need to get a few of those "horsey rides" that are in front of the grocery stores.
Posted on 8/4/23 at 8:39 am to WPBTiger
they have plenty of gays and trannies to sell to. what's the problem?
Posted on 8/4/23 at 8:39 am to WPBTiger
Have they fired that marketing vp yet that started all this? Last I saw she was put on leave, which means she's still pulling in a paycheck from them.
Posted on 8/4/23 at 8:40 am to WPBTiger
Why do they need the ones they lost back, I thought the CEO said they are just fine due to their global sales?
Posted on 8/4/23 at 8:41 am to WPBTiger
Maybe they could make a beer that tastes good?
Posted on 8/4/23 at 8:45 am to WPBTiger
AB inBEV must create a new brand called SORRY. Dylan Mulvaney can be displayed all over the cans and bottles filled with Sour Milk.
This post was edited on 8/4/23 at 9:16 am
Posted on 8/4/23 at 8:47 am to WPBTiger
quote:
The plan to win back beer drinkers is to stay away from controversial topics.
Posted on 8/4/23 at 8:48 am to WPBTiger
Bring back Spuds McKenzie!
Posted on 8/4/23 at 8:51 am to WPBTiger
American light lagers are fungible, and the one that any given drinker chooses is just a matter of habit. They lost their base market. it is not returning.
This post was edited on 8/4/23 at 8:52 am
Posted on 8/4/23 at 8:51 am to WPBTiger
The only thing they could do is apologize and then come out as pro-traditional American values and staunchly anti-trans.
That is literally the only thing they could do.
By staying out of it going forward, they are just confirming that the last controversial issue they got into was pro-trans.
That is literally the only thing they could do.
By staying out of it going forward, they are just confirming that the last controversial issue they got into was pro-trans.
Posted on 8/4/23 at 8:52 am to WPBTiger
This is no longer a boycott which is indicative of an eventual return to the product. That isn’t going to happen anywhere near pre boycott levels.
Posted on 8/4/23 at 8:54 am to WPBTiger
Dylan Mulvaney will join the 40% soon
When that happens people will either see the lunacy for what it is or we'll go much deeper down the rabbit hole and you'll see people on the Right jailed for "hate speech"
When that happens people will either see the lunacy for what it is or we'll go much deeper down the rabbit hole and you'll see people on the Right jailed for "hate speech"
Posted on 8/4/23 at 8:56 am to theunknownknight
quote:
they have plenty of gays and trannies to sell to.
Or so they believed…
Posted on 8/4/23 at 8:57 am to WPBTiger
It's going to take years.
Those dumb mofos shite in their mess kit
Those dumb mofos shite in their mess kit
Posted on 8/4/23 at 8:57 am to WPBTiger
If bud light started doing dilly dilly commercials again, they’d get a chunk of their business back.
Posted on 8/4/23 at 9:04 am to WPBTiger
quote:
They have been insulted and the company refuses to do the one thing that would make amends – apologize and admit it made a mistake.
In what way does apologizing for thinking I am scum help make amends. It's not like they no longer think that.
"I am sorry for calling you derogatory names, can you please buy my products again?"
If that cuts it for you, then you are a sad sad individual.
Posted on 8/4/23 at 9:10 am to WPBTiger
quote:
The plan to win back beer drinkers is to stay away from controversial topics.
"We won't step into anymore piles of shite."
Cool, you still can't walk on my carpet until you clean the shite you did step in off your shoes.
This post was edited on 8/4/23 at 10:13 am
Posted on 8/4/23 at 9:10 am to Azkiger
quote:
"We won't stop into anymore piles of shite."
Cool, you still can't walk on my carpet until you clean the shite you did step in off your shoes.
Perfect.
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