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Bud Light Ad Searching for Young, Female Models
Posted on 6/7/23 at 9:51 am
Posted on 6/7/23 at 9:51 am
Doesn’t specify no trans female. Maybe Dylan will apply.
Newsweek
quote:
Bud Light is reportedly looking for "attractive, young, real women" to promote the brand, as it continues to face backlash for collaborating with a transgender woman.
Newsweek
15
Posted on 6/7/23 at 9:54 am to Stastny
quote:
Doesn’t specify no trans female
If the word "real women" shows up, yes it does.
Posted on 6/7/23 at 9:54 am to Stastny
quote:
Needed: Female
Can they define that?
Posted on 6/7/23 at 9:55 am to Stastny
Why do they need young females when they have Matt Moscona?
Posted on 6/7/23 at 9:56 am to Stastny
Interesting. Miller Lite says using women to market beer was bad.
Might be a smart move to do exactly that. Not sure it digs them out of their hole much.
Might be a smart move to do exactly that. Not sure it digs them out of their hole much.
Posted on 6/7/23 at 9:57 am to Stastny
It's time to bring back Spuds Mackenzie.
Posted on 6/7/23 at 9:57 am to Stastny
I hope they have a biologist on staff
Posted on 6/7/23 at 9:58 am to DarkKnight197
quote:
Why do they need young females when they have Matt Moscona?
Posted on 6/7/23 at 10:00 am to Stastny
These are normally done by the distributors and not the parent (although they maybe allowed a money for marketing).
So I doubt this is AB InBev, it’s just the local distributor trying to stop the bleeding. Good luck to them though because the damage is already done and likely not repairable.
So I doubt this is AB InBev, it’s just the local distributor trying to stop the bleeding. Good luck to them though because the damage is already done and likely not repairable.
Posted on 6/7/23 at 10:03 am to Red Lasso
quote:Why? This was a very specific deal with Bud-light. Execs with the other brands had zero idea this was going on.
Remember to include all AB InBev beer in your boycott.
Posted on 6/7/23 at 10:03 am to VoxDawg
quote:
If the word "real women" shows up, yes it does.
didn't see it.
what does 'swag' mean in the context of that ad>>????
Posted on 6/7/23 at 10:08 am to ChineseBandit58
quote:
what does 'swag' mean
It means free stuff like cups, coozies, and such.
Posted on 6/7/23 at 10:08 am to Stastny
Pretty sure this is an EEOC issue.
Someone’s going to be pissed off they want to hire young attractive females and will throw a fit.
Married With Children played with this by having the model end up ugly unexpectedly so, when forced, the beer company used the ugly model as a reason for the consumer to “jump into an Icehole (Beer)” to get away from her.
Someone’s going to be pissed off they want to hire young attractive females and will throw a fit.
Married With Children played with this by having the model end up ugly unexpectedly so, when forced, the beer company used the ugly model as a reason for the consumer to “jump into an Icehole (Beer)” to get away from her.
Posted on 6/7/23 at 10:30 am to Red Lasso
The local distributor is just copying the Miller Light girls who used to do bar appearances.
I feel for the distributors, none of them signed off on this madness but AB isn't backing down so they will be the innocent victims in the killing of the brand.
I feel for the distributors, none of them signed off on this madness but AB isn't backing down so they will be the innocent victims in the killing of the brand.
Posted on 6/7/23 at 10:32 am to Stastny
I bet they don't know what a woman is.
Posted on 6/7/23 at 10:33 am to Auburn1968
That apparently qualifies them to sit on the Supreme Court.
Posted on 6/7/23 at 10:34 am to Red Lasso
quote:???
This is why we cannot have nice things. Unbelievable.
Posted on 6/7/23 at 10:38 am to AlxTgr
How will we know? Target has that new “tuck” swimwear…
Posted on 6/7/23 at 10:42 am to Stastny
To be fair, this almost certainly wasn't from the Bud Light decision makers who brought you Dylan Mulvaney. My guess is this is a local distributor in Salt Lake trying to salvage the damage corporate has done. Local distributors are often involved in sponsorship and marketing.
Posted on 6/7/23 at 10:47 am to AlxTgr
quote:
Why? This was a very specific deal with Bud-light. Execs with the other brands had zero idea this was going on.
The AB InBev execs set the tone and give guidance for the brands under their umbrella. You think they just sit in their AB InBev offices counting money as it comes in??? They push the ESG stuff down to their brands. They require them to put DEI into place. The people at AB InBev takes their marching order from the Human Rights Campaign and demands the executive boards put policies in effect to get their Corporate Equality Index in the right range. They approve of the executives for these brands. The people at AB InBev are not ignorant to what is going on. They put the pieces into place that led to this campaign with Mulvaney
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